为什么浙江SEM营销推广零差评，而谷歌推广却效果不佳？SEO的未来究竟如何？

为什么浙江SEM营销推广零差评，而谷歌推广却效果不佳？SEO的未来究竟如何？

Why Zero Negative Reviews for Zhejiang SEM Marketing, But Google Ads Underperform? What's the Future of SEO?

随着百度算法的不断更新，百度排名越来越难做，这是否意味着SEO也越来越难了呢？无论是企业还是个人，做SEO都是为了盈利。SEO作为网络营销中不可或缺的一环，是否真的已经到了风口浪尖？

With continuous updates to Baidu's algorithm, achieving Baidu rankings has become increasingly challenging. Does this mean SEO is getting harder too? Whether for businesses or individuals, the goal of SEO is profitability. As an indispensable part of digital marketing, has SEO truly reached a critical turning point?

一、搜索行为不会消失 / Search Behavior Will Not Disappear

互联网的特点是信息多样化，而互联网的发展也会导致信息多样化，网络上的信息也非常庞大。人们想要在网络上找到满足自己需求的信息，就需要使用搜索，所以用户的搜索行为不会消失，这也意味着SEO不会消失。

The internet is characterized by information diversity, and its development further amplifies this trend. With vast amounts of information online, users rely on search engines to find what they need. Therefore, search behavior will persist, ensuring SEO's continued relevance.

二、市场依然很大 / The Market Remains Huge

各大搜索引擎的营收都在增长，这表明现在的网民离不开搜索引擎，每天都有大量用户使用搜索引擎查询信息。正是因为有大量用户的存在，才使得SEO的市场依然巨大。

Revenue growth across major search engines proves that internet users rely heavily on search. With millions of daily queries, the SEO market remains vast as long as people continue using search engines.

三、竞争变小 / Competition Has Decreased

在SEO最火爆的那些年，竞争确实非常激烈，但现在有更多的渠道可以让之前做SEO的人盈利，他们的重点也逐渐从SEO转向其他行业。因此，现在SEO行业的竞争已经很小了。

During SEO's peak years, competition was fierce. However, with more profitable channels available today, many SEO professionals have shifted focus to other industries, reducing competition in the SEO field.

四、SEO不断进步 / SEO Continues to Evolve

SEO人员都知道，在优化时不能一成不变。SEO发展到现在，优化的手法和方法也需要随着搜索技术的发展而改变。只有不断调整方法，才能获得良好的网站排名和效果。

SEO professionals understand that optimization strategies must adapt. As search technology advances, so must SEO techniques. Continuous refinement is key to achieving high rankings and optimal results.

五、SEO的新机会在哪里？ / Where Are the New Opportunities in SEO?

1. 移动站SEO / Mobile SEO

现在，移动端的搜索量已经超过了PC端，占到了70%左右的搜索份额，而且各大搜索引擎的移动搜索结果和PC端结果是不同的。

Mobile searches now account for ~70% of total searches, surpassing PC. Additionally, mobile search results differ from desktop, creating unique optimization opportunities.

六、做SEO还是有前途的 / SEO Still Has a Bright Future

SEO是满足用户需求的重要方式，很多公司不会单纯依靠竞价来提升网站排名，因为这部分花费巨大。而SEO则没有这方面的顾虑，所以SEO很有前途。

SEO remains crucial for meeting user needs. Many companies avoid relying solely on paid ads due to high costs, making SEO a sustainable and promising strategy for long-term growth.