供应链外贸如何通过谷歌竞价提升回头客？外贸结构优化分析
中国外贸持续向好，结构优化成效显著
China's foreign trade continues to improve with remarkable structural optimization
海关总署最新数据显示，2023年1-4月我国进出口总值达13.32万亿元，同比增长5.8%。在全球经济环境严峻的背景下，中国外贸不仅实现规模稳定增长，贸易顺差也进一步扩大。
According to the latest data from the General Administration of Customs, China's total import and export value reached 13.32 trillion yuan from January to April 2023, a year-on-year increase of 5.8%. Against the backdrop of a challenging global economic environment, China's foreign trade has not only achieved stable growth in scale but also further expanded its trade surplus.
产品结构升级：新三样引领出口增长
Product structure upgrading: "New three" leading export growth
一季度数据显示，电动载人汽车、锂电池、太阳能电池这"新三样"取代传统"老三样"，合计出口同比增长66.9%，拉动整体出口增长2个百分点。前4个月机电产品出口4.44万亿元，同比增长10.5%，占出口总值57.9%。
First-quarter data shows that the "new three" - electric passenger vehicles, lithium batteries, and solar cells - have replaced the traditional "old three", with combined exports increasing by 66.9% year-on-year, driving overall export growth by 2 percentage points. In the first four months, mechanical and electrical product exports reached 4.44 trillion yuan, up 10.5% year-on-year, accounting for 57.9% of total export value.
民营企业成为外贸主力军
Private enterprises become the main force in foreign trade
前4个月有进出口实绩的民营企业数量同比增长8.9%，进出口占比超50%，增速高于整体水平。民营企业已成为外贸"稳定器"，为外贸结构优化作出重要贡献。
In the first four months, the number of private enterprises with actual import and export performance increased by 8.9% year-on-year, accounting for more than 50% of total foreign trade, with growth rate higher than the overall level. Private enterprises have become the "stabilizer" of foreign trade, making important contributions to the optimization of foreign trade structure.
市场多元化战略成效显著
Remarkable results from market diversification strategy
我国与东盟贸易总值达2.09万亿元，增长13.9%；对"一带一路"沿线国家进出口增长16%。新兴市场对贸易增量的贡献持续扩大。
China's trade with ASEAN reached 2.09 trillion yuan, an increase of 13.9%; imports and exports to countries along the "Belt and Road" grew by 16%. The contribution of emerging markets to trade growth continues to expand.
外贸推广建议：
Foreign trade promotion suggestions:
1. 针对高附加值产品（如新能源产品）加大谷歌竞价投放力度
1. Increase Google Ads investment for high value-added products (such as new energy products)
2. 优化外贸网站SEO，提升在目标市场的自然搜索排名
2. Optimize foreign trade website SEO to improve organic search rankings in target markets
3. 建立完善的客户关系管理系统，提高回头客比例
3. Establish a complete customer relationship management system to increase repeat customer ratio
