母婴玩具跨境电商爆单指南：全球1.4亿新生儿带来的千亿商机
母婴玩具跨境电商爆单指南：全球1.4亿新生儿带来的千亿商机
Baby & Toy Cross-border E-commerce Guide: $100 Billion Opportunities from 140 Million Newborns
全球母婴市场迎来爆发式增长 | Baby products market sees explosive growth
根据联合国儿童基金会数据分析，2021年全球预计将有约1.4亿婴儿出生。这直接推动了母婴产品需求的激增，欧美和东南亚市场的母婴玩具品类规模已达上千亿美元。
According to UNICEF data analysis, approximately 140 million babies are expected to be born globally in 2021. This has directly driven a surge in demand for baby products, with the baby and toy category in European, American and Southeast Asian markets already reaching hundreds of billions of dollars.
中国制造优势明显 | Advantages of Chinese manufacturing
2019年中国玩具及零件出口额达624.4亿美元。疫情期间，海外供应链中断使得性价比高的中国母婴玩具成为海外宝妈的首选。
In 2019, China's toy and parts exports reached $62.44 billion. During the pandemic, disrupted overseas supply chains have made cost-effective Chinese baby toys the first choice for overseas mothers.
各平台热卖品类分析 | Best-selling category analysis
速卖通：母婴行业规模2021年达1300亿美元。俄罗斯、美国、巴西、以色列、法国是五大市场。0-2岁婴儿装中爬服、套装最畅销；2岁以上童装中连衣裙、T恤热卖。
AliExpress: The baby products industry reached $130 billion in 2021. Russia, USA, Brazil, Israel and France are the top five markets. Crawling suits and sets are bestsellers for 0-2 years old, while dresses and T-shirts sell well for over 2 years old.
Lazada东南亚市场：泰国热销儿童睡衣、婴儿座椅；马来西亚畅销婴儿服饰、吸乳器。学步车、安全椅等产品增长迅速。
Lazada Southeast Asia market: Thailand bestsellers include children's pajamas and baby seats; Malaysia's popular products are baby clothes and breast pumps. Walkers and safety chairs are growing rapidly.
工厂转型跨境电商的机遇 | Opportunities for factory transformation
跨境电商的高速发展为厂商提供了新机遇：既能开拓海外市场，又能通过与卖家合作提高资金周转率。解决产品滞销和资金周转问题，实现互利共赢。
The rapid development of cross-border e-commerce provides new opportunities for manufacturers: they can explore overseas markets while improving capital turnover through cooperation with sellers. Solving inventory and cash flow problems achieves mutual benefits.
行业展会信息 | Industry exhibition information
2021年8月12-13日，广州将举办CCEE跨境电商选品大会，帮助厂商对接优质卖家，开拓海外新市场。
On August 12-13, 2021, Guangzhou will host the CCEE Cross-border E-commerce Product Selection Conference to help manufacturers connect with quality sellers and explore new overseas markets.
