跨境电商新手入门指南：4步打造高转化外贸独立站
抓住跨境电商发展蓝海，究竟如何开始？不得不说，即使在疫情影响下跨境贸易出口仍然处在优势，一直呈增长趋势，这不得不让很多想做跨境电商的人蠢蠢欲动。那么跨境电商行业如何从0开始，今天就给大家带来跨境小白入门的4个步骤。
Seizing the Blue Ocean of Cross-border E-commerce Development, how to get started? It must be said that even under the impact of the epidemic, cross-border trade exports still maintain an advantage and have been showing a growth trend, which makes many people eager to try cross-border e-commerce. So how to start from scratch in the cross-border e-commerce industry? Today, we bring you 4 steps for beginners.
1、选择合适的平台
做跨境生意是必须要有自己的平台，可以在电商平台开店，也可以做自己的独立站。但目的是让顾客在线挑选商品，支付货款。不过由于电商平台规则限制较多，竞争激烈，加上扣点、推广限制等，很多跨境商家都会选择搭建自己的独立站。
1. Choose the Right Platform
To do cross-border business, you must have your own platform. You can open a store on an e-commerce platform or build your own independent website. The purpose is to allow customers to select products online and make payments. However, due to the many restrictions and fierce competition on e-commerce platforms, as well as commission fees and promotion limitations, many cross-border merchants choose to build their own independent websites.
2、确定目标市场
主要市场是哪儿里？目标客户是哪儿些？这些问题一定要考虑清楚。目前竞争激烈的市场主要是欧美，亚马逊、ebay这些平台发展已经相对成熟，对于小白来说生存较难，不如选择其他的赛道更容易领跑，比如东南亚、日韩市场。
2. Identify Target Markets
Where are your main markets? Who are your target customers? These questions must be considered clearly. Currently, the most competitive markets are mainly in Europe and America. Platforms like Amazon and eBay are relatively mature, making it difficult for beginners to survive. It's better to choose other tracks that are easier to lead, such as Southeast Asia, Japan and South Korea markets.
3、科学选品策略
选品对于跨境商家来说是非常重要的，很多人因为选品不慎，赔的血本无归。试想一下，如果不需要选品，网站上就有国内电商平台的商品可以直接选购下单呢？这样的商城系统更为饱满，客户选择性大，也更能激发购买欲望。这就是前面提到的新型的跨境电商独立站模式。
3. Scientific Product Selection Strategy
Product selection is very important for cross-border merchants. Many people lose all their money due to improper product selection. Imagine if you don't need to select products, and the products from domestic e-commerce platforms can be directly selected and ordered on the website? Such a mall system is more substantial, with greater customer choice, and can better stimulate purchase desire. This is the new type of cross-border e-commerce independent website model mentioned earlier.
4、智能运营推广
再好的网站，运营不起来是不行的，酒香也怕巷子深。这就需要商家要有营销思维，当然现在运营的教程有很多，搭建独立站的服务商一般也会提供推广服务。除此之外独立站如果自带推广营销系统，就会非常省心省力了。现在新型的独立站模式都是自带营销功能的，可以为跨境商家解决引流难的问题哦！
4. Intelligent Operation and Promotion
No matter how good a website is, it won't work if it's not operated properly. Even good wine needs a bush. This requires merchants to have marketing thinking. Of course, there are many operation tutorials available now, and independent website builders usually also provide promotion services. In addition, if the independent website comes with its own promotion and marketing system, it will be very worry-free and labor-saving. The new independent website models now come with marketing functions, which can solve the problem of difficult traffic acquisition for cross-border merchants!
总结：以上的四个步骤就是跨境小白入门必备的，如果感兴趣的话可以试一试哦！搭建新型的跨境电商网站，只需要查看教程taocarts.com即可。
Summary: The above four steps are essential for cross-border beginners. If you're interested, you can give it a try! To build a new type of cross-border e-commerce website, just check the tutorial at taocarts.com.
