售后完备的外贸新人快速入行：谷歌竞价推广技巧高效获取非洲采购商电话
前言：谷歌广告采用按点击付费(PPC)模式，仅展示不点击则不产生费用。您的Google广告月度或年度预算并非固定金额，完全取决于您的广告投放策略。
Introduction: Google Ads operates on a pay-per-click (PPC) model where impressions without clicks incur no cost. Your monthly or annual Google Ads budget is not fixed but entirely depends on your advertising strategy.
1. 谷歌广告的收费机制
1. Google Ads Pricing Mechanism
谷歌广告采用按点击付费(CPC)模式，每次有效点击都会产生相应费用。广告主需要预先在账户充值，系统根据设置的每次点击出价和广告质量得分进行扣费。
Google Ads uses a cost-per-click (CPC) model where each valid click incurs a charge. Advertisers need to pre-fund their accounts, with charges deducted based on set bid amounts and ad quality scores.
2. 最低充值要求
2. Minimum Deposit Requirements
理论上谷歌广告账户最低可充值100元人民币，上不封顶。但代理商通常建议首次充值较高金额，主要出于操作便利性考虑（避免频繁充值）。
Theoretically, the minimum deposit for a Google Ads account is 100 RMB with no upper limit. However, agents typically recommend higher initial deposits for operational convenience (to avoid frequent top-ups).
3. 年度广告预算估算
3. Annual Advertising Budget Estimation
谷歌广告年度费用没有统一标准，完全取决于您的投放策略。您可以在后台设置每日预算上限，例如设置每日100元预算，则年预算上限为36,500元(100元×365天)。根据行业经验，多数广告主年投放预算在数万至数十万元区间。
There's no standard for annual Google Ads costs as it entirely depends on your strategy. You can set daily budget caps (e.g., 100 RMB/day = 36,500 RMB/year). Industry experience shows most advertisers spend tens to hundreds of thousands annually.
4. 不同渠道成本差异
4. Cost Differences Across Channels
直接开通谷歌广告账户与通过代理商开户存在成本差异：
Cost differences exist between direct Google Ads accounts and agent-assisted accounts:
- 代理商通常收取1000元开户费（一次性）
- Agents typically charge a 1,000 RMB setup fee (one-time)
- 按点击费用收取约30%服务费
- Approximately 30% service fee on click costs
示例：首次充值16,600元=12,000元点击费+1,000元开户费+3,600元服务费
Example: Initial deposit of 16,600 RMB = 12,000 RMB clicks + 1,000 RMB setup + 3,600 RMB service fee
注：续费金额无强制要求，根据实际投放需求决定。
Note: No mandatory requirements for subsequent deposits - determined by actual advertising needs.
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Reference: Google Ads Official Documentation
