2023跨境电商一件代发全流程指南：从0到1启动独立站
2023跨境电商一件代发全流程指南：从0到1启动独立站
2023 Complete Guide to Dropshipping: How to Start an E-commerce Store from Scratch
作为创业新手，你的时间和资金可能都很少。初创公司通常不能立即盈利，而且没有足够的预算雇佣员工，所以创业者的压力格外大。这就是为什么一件代发对于首次创业的人来说是个不错的选择。
As a startup founder, you likely have limited time and capital. Most new businesses don't become profitable immediately, and without enough budget to hire employees, the pressure is especially high. That's why dropshipping is an excellent option for first-time entrepreneurs.
一、什么是一件代发？
1. What is Dropshipping?
一件代发，也就是我们常说的"跨境电商零库存模式"。卖家其实是一个无库存的分销商，他们从大供应商那里挑选商品在线上展示，然后消费者在独立站下单购买，商品直接从供应商那里发给消费者，交易就此完成。
Dropshipping, also known as the "zero-inventory cross-border e-commerce model", means sellers act as inventory-free distributors. They select products from large suppliers to display online, and when customers place orders on the independent store, the products are shipped directly from the supplier to the customer.
二、跨境一件代发全流程
2. The Complete Dropshipping Process
1. 找到一个盈利的细分市场
你的产品不一定是独一无二的，但找到一个小众细分市场就能让你的产品脱颖而出。
1. Find a Profitable Niche Market
Your product doesn't have to be unique, but finding a niche market can help your product stand out.
验证产品想法的方法：
- Facebook受众洞察
- Google关键词规划工具
- Google趋势
Ways to validate product ideas:
- Facebook Audience Insights
- Google Keyword Planner
- Google Trends
2. 确定目标受众
了解你的目标市场可以帮助你更好地决定应该关注哪些销售渠道，应该销售什么新产品，如何市场营销你的品牌等等。
2. Identify Your Target Audience
Understanding your target market helps you decide which sales channels to focus on, what new products to sell, and how to market your brand.
3. 寻找一件代发供应商
有很多一件代发供应商可供选择，比如速卖通、CJdropshipping等等。如果是1688等平台，你可以使用ERP实现一键铺货。
3. Find Dropshipping Suppliers
There are many dropshipping suppliers to choose from, such as AliExpress, CJdropshipping, etc. For platforms like 1688, you can use ERP for one-click product listing.
4. 搭建线上店铺
建议新手卖家选择独立站SaaS系统，能够非常轻松简单的起步。店匠Shoplazza专门开发了一件代发主题，点击应用后就可以在5分钟之内配置好整个独立站的装修。
4. Build Your Online Store
We recommend new sellers choose SaaS systems for independent stores, which make it very easy to get started. Shoplazza has specifically developed dropshipping themes that can configure your entire store's design within 5 minutes.
5. 设置域名
保持简短、做出区别、检查可用性。有不少提供域名购买的供应商，价格都差不多，例如Godaddy、Namecheap等等。
5. Set Up Your Domain
Keep it short, make it distinctive, and check availability. There are many domain providers like Godaddy, Namecheap with similar prices.
6. 导入产品
浏览你的应用的产品列表，你可以直接导入产品以及产品描述，然后在你的独立站后台中编辑它们。
6. Import Products
Browse your app's product list, you can directly import products and descriptions, then edit them in your store backend.
7. 选择收款服务商
店匠已经接入了非常多的海外收款方式，除了常用的Paypal、信用卡渠道收单，还支持一些小众市场独有的收款方式。
7. Choose Payment Providers
Shoplazza has integrated many overseas payment methods, including PayPal, credit cards, and some niche market-specific payment options.
三、推广你的独立站
3. Promote Your Store
1. 社交媒体营销
独立站都会使用付费广告进行流量的冷启动，尤其是利用社媒广告，例如Facebook、TikTok、Instagram等等。
1. Social Media Marketing
Stores typically use paid ads for cold traffic starts, especially social media ads like Facebook, TikTok, Instagram, etc.
2. 搜索引擎优化(SEO)
谷歌每秒处理超过100,000次搜索。这是大量的网络流量。而且，由于有大量的免费SEO工具可供使用，SEO营销的成本可以相对较低。
2. Search Engine Optimization (SEO)
Google processes over 100,000 searches per second. That's massive web traffic. Plus, with many free SEO tools available, SEO marketing can be relatively low-cost.
3. EDM营销
EDM营销是所有营销渠道中回报率最高的，当用户接受你的订阅时，说明他们对你的产品有兴趣。
3. Email Marketing
Email marketing has the highest ROI of all channels. When users subscribe, it shows they're interested in your products.
总结：一件代发业务可以是一种利润丰厚的在线业务模式，只要你找到正确的细分市场和一流的供应商，以及明智的市场营销策略。
Conclusion: Dropshipping can be a lucrative online business model, as long as you find the right niche market, excellent suppliers, and smart marketing strategies.
