外贸客户开发与谷歌竞价推广的终极指南
一、必须选择的App推广设置在哪里？
1. Where to Find Essential App Promotion Settings?
对于移动应用推广，关键设置通常位于：Google Ads的"应用广告系列"板块、Apple Search Ads以及各大社交媒体的广告管理平台。
For mobile app promotion, key settings are typically found in: Google Ads' "App Campaigns" section, Apple Search Ads, and the ad management platforms of major social media.
二、如何做好谷歌竞价推广？
2. How to Optimize Google Ads Campaigns?
成功的谷歌竞价推广需要：
Successful Google Ads campaigns require:
- 精准的关键词研究（使用Google Keyword Planner）
- Accurate keyword research (using Google Keyword Planner)
- 高质量的广告文案和着陆页
- High-quality ad copy and landing pages
- 合理的出价策略和预算分配
- Reasonable bidding strategies and budget allocation
- 持续的A/B测试和优化
- Continuous A/B testing and optimization
三、外贸客户开发全攻略
3. Comprehensive Guide to Foreign Trade Customer Development
01 寻找潜在客户
01 Finding Potential Customers
开发客户的第一步是确定目标客户群体。我们可以通过以下渠道收集客户信息：
The first step in customer development is identifying the target customer base. We can collect customer information through the following channels:
- 搜索引擎（Google、Bing等）
- Search engines (Google, Bing, etc.)
- B2B平台（阿里巴巴、环球资源等）
- B2B platforms (Alibaba, Global Sources, etc.)
- 展会资料和行业名录
- Trade show materials and industry directories
- 海关数据和产品图片
- Customs data and product images
第一轮收集基本信息（公司名称、所在地、联系方式等），第二轮完善详细信息（产品类别、客户规模等）。
The first round collects basic information (company name, location, contact details, etc.), while the second round completes detailed information (product categories, customer size, etc.).
02 潜在客户分类
02 Classifying Potential Customers
收集信息后，需要对客户进行分类以提高开发效率：
After collecting information, customers need to be classified to improve development efficiency:
- A类客户：直接销售同类产品（如泰迪熊毛绒玩具），优先开发
- Class A: Directly selling similar products (e.g., teddy bear plush toys), prioritize development
- B类客户：销售相关产品（如毛绒玩具），重点开发
- Class B: Selling related products (e.g., plush toys), focus development
- C类客户：销售大类产品（如儿童玩具），替补开发
- Class C: Selling broad category products (e.g., children's toys), secondary development
这种分类方法有助于集中资源开发高潜力客户。
This classification method helps concentrate resources on high-potential customers.
四、外贸开发实用技巧
4. Practical Tips for Foreign Trade Development
1. 使用LinkedIn Sales Navigator精准定位决策者
1. Use LinkedIn Sales Navigator to accurately target decision-makers
2. 建立专业的公司网站和产品展示页
2. Build a professional company website and product display pages
3. 定期发送个性化开发信和产品更新
3. Regularly send personalized outreach emails and product updates
4. 参加国际展会（线上线下结合）
4. Participate in international trade shows (combining online and offline)
