第110届全国糖酒会收官：2024年酒饮行业三大增长机遇深度解析

第110届全国糖酒会收官：2024年酒饮行业三大增长机遇深度解析

Post-Show Report of 110th National Sugar & Alcoholic Commodities Fair: 3 Key Growth Opportunities for Beverage Industry in 2024

从1955到2024：见证中国食饮产业变迁的晴雨表

1955-2024: The Barometer of China's F&B Industry Evolution

自1955年首届全国供应会在北京西苑饭店举办以来，全国糖酒商品交易会已发展成为中国食品行业发展的历史见证者。第110届盛会于2024年在成都西博城和世纪城成功举办，持续发挥着行业"晴雨表"的重要作用。

Since its inception in 1955 at Beijing Xiyuan Hotel, the National Sugar & Alcoholic Commodities Fair has evolved into a living chronicle of China's food industry development. The 110th edition held in 2024 at Chengdu's Western China International Expo City and Century City continues to serve as the industry's vital barometer.

全球经济背景下的中国食饮产业韧性

China's F&B Resilience in Global Economic Context

尽管国际货币基金组织预测2024年全球经济增速将放缓至2.9%，但中国市场的表现超出预期：2023年烟酒类零售额同比增长10.6%，餐饮收入在2024年春节期间的同比增幅达17%。

While IMF projects global economic growth to slow to 2.9% in 2024, China's market outperforms: alcohol and tobacco retail sales grew 10.6% YoY in 2023, with catering revenue surging 17% during 2024 Spring Festival.

三大核心增长机遇 | 3 Core Growth Opportunities

01 精益管理：存量时代的生存法则

Lean Management: Survival Strategy in Stock Economy Era

北京大学周其仁教授指出，精益管理已成为酒企应对市场竞争的关键：通过减少浪费、优化供应链、聚焦核心产品线，实现降本增效。数据显示，采用精益管理的企业在经济下行期存活率高出行业平均37%。

Professor Zhou Qiren from Peking University emphasizes lean management as critical for wineries: reducing waste, optimizing supply chains, and focusing on core products can boost efficiency. Data shows lean-adopting companies have 37% higher survival rates during downturns.

02 全球化布局：酒类出海的黄金窗口

Global Expansion: Golden Window for Alcohol Export

随着"一带一路"深化，中国酒企出海呈现加速态势。2023年白酒出口额同比增长28%，黄酒和葡萄酒在东南亚市场年增长率突破40%。靠近目标市场的全球化产能布局可有效规避贸易壁垒。

With Belt & Road Initiative deepening, Chinese alcohol exports are accelerating. 2023 saw 28% growth in baijiu exports, with rice wine and grape wine exceeding 40% growth in Southeast Asia. Global production near target markets helps bypass trade barriers.

03 创新驱动：健康化与体验经济融合

Innovation: Health-Consciousness Meets Experience Economy

安永调研显示，62%的中国消费者将健康作为酒饮购买首要考量。低度酒、功能酒品类年复合增长率达25%，结合City Drink等场景创新的体验式营销正重塑行业格局。

EY research reveals 62% Chinese consumers prioritize health in alcohol purchases. Low-alcohol and functional beverages grow at 25% CAGR, while experience-driven innovations like City Drink are reshaping the industry.

糖酒会创新模式：从展馆到城市的经济引擎

Fair Innovation: From Exhibition Hall to Citywide Economic Engine

第110届糖酒会突破传统模式，将3天展期扩展为17天的城市级活动：103个消费场景、248场促销活动带动服务业增收102.5亿元，同比增长25.8%，创造了会展经济新范式。

The 110th edition transformed from 3-day exhibition to 17-day citywide activation: 103 consumption scenarios and 248 promotional events drove 10.25 billion yuan service revenue, up 25.8% YoY, creating new exhibition economy paradigm.

随着2024消费促进年的到来，全国糖酒会通过持续创新，正推动中国食饮产业从规模扩张向高质量发展转型，为全球市场提供中国方案。

As 2024 marks China's Consumption Promotion Year, the Fair continues innovating to transition China's F&B industry from scale expansion to quality growth, offering Chinese solutions to global markets.