哪些独立站产品适合谷歌广告推广？外贸SOHO必看指南
谷歌广告与Facebook广告的核心区别
Google Ads vs Facebook Ads: Fundamental Differences
首先我们要了解谷歌和FB的广告机制是完全不一样的：
First, we need to understand that Google and Facebook have completely different advertising mechanisms:
• Facebook广告：通过给用户打标签，根据用户画像推送广告
• Google广告：基于关键词机制，包括搜索广告、购物广告、展示广告和YouTube广告等
• Facebook Ads: Push ads based on user tags and profiles
• Google Ads: Keyword-based mechanism including Search, Shopping, Display and YouTube ads
简单来说：
• Facebook是"产品找人"
• Google是"人找产品"
In simple terms:
• Facebook is "products finding people"
• Google is "people finding products"
谷歌广告投放的重要考量因素
Key Considerations for Google Ads
1. 广告成本：谷歌流量比FB稍贵
2. 见效周期：不像FB能在4-5小时内见效，谷歌需要投放周期
3. 产品定价：客单价低于80美元的产品不建议投放谷歌广告
1. Cost: Google traffic is slightly more expensive than FB
2. Effect cycle: Unlike FB which shows results in 4-5 hours, Google requires an advertising cycle
3. Pricing: Products priced below $80 are not recommended for Google Ads
适合谷歌广告的产品特征
Characteristics of Google Ads-Friendly Products
判断小技巧：
如果你的产品在没有图片或视频展示的情况下仍然容易销售，那么它就适合谷歌广告。
反之，则建议考虑Facebook或Instagram等社交媒体广告。
Quick tip:
If your product can still sell easily without image or video presentation, then it's suitable for Google Ads.
Otherwise, consider social media ads like Facebook or Instagram.
下期预告：我们将探讨TikTok广告的投放策略
Next Topic: We'll discuss TikTok advertising strategies
