外贸SEO推广指南：如何结合SEO技术与网络推广提升效果
什么是SEO推广？
What is SEO Promotion?
SEO推广可以拆分为SEO和推广两个关键词，它是利用SEO方法、思维来做推广的一种网络营销方式。其核心是推广，而不仅仅是优化排名，包括：网站SEO优化和站外SEO优化推广，涉及的范围和推广力度比单独的SEO要大得多。
SEO promotion can be divided into two keywords: SEO and promotion. It is a form of online marketing that uses SEO methods and thinking to conduct promotion. Its core is promotion, not just ranking optimization. It includes website SEO optimization and off-site SEO promotion, covering a broader scope and stronger promotion efforts than standalone SEO.
SEO推广的优化方式
Optimization Methods for SEO Promotion
SEO推广是由网站优化、网络运营和媒体宣传结合的一种技术。当前正是媒体最流行的时代，因此很多站长只知道利用自媒体推广网站，结果推广了几年网站权重只有2到3而已。导致这个问题的关键就是没有结合其他主要技术。
SEO promotion is a technology that combines website optimization, online operations, and media promotion. Currently, we are in an era where media is most popular. As a result, many webmasters only know how to use self-media to promote websites, leading to website authority remaining at just 2-3 after years of promotion. The key issue is the failure to integrate other major technologies.
SEO与SEM的关系
The Relationship Between SEO and SEM
原本做网络推广这块被称为SEM（搜索引擎营销），不过很多新手SEO推广人员不知道SEM，还有很多新站长错误理解SEO，导致网站推广效率大大下降。
Originally, this type of online promotion was called SEM (Search Engine Marketing). However, many novice SEO promoters are unaware of SEM, and many new webmasters misunderstand SEO, leading to a significant drop in website promotion efficiency.
