2024深圳国际眼镜展：全球化战略与品牌出海实战指南
深圳商报·读创客户端记者 刘宇峰 | By Shenzhen Daily Reporter Liu Yufeng
12月27日，"视界无界·镜启新篇"主题研讨会在深圳会展中心成功举办。作为深圳国际眼镜业博览会的重要组成部分，本次活动聚焦眼镜产业全球化机遇与品牌价值提升，吸引了全球行业领袖深度对话。
On December 27th, the "Boundless Vision · New Chapter of Eyewear" summit was successfully held at Shenzhen Convention Center. As a key part of the International Eyewear Fair, the event focused on global expansion strategies and brand value enhancement, gathering industry leaders worldwide.
一、智能眼镜的未来发展 | The Future of Smart Eyewear
CHAMELO联合创始人Chase Larson在《Developing Smart Eyewear for the future》演讲中指出："眼镜应该成为个性表达的数字载体，我们的变色技术能让镜片智能适应不同光线环境。"
CHAMELO Co-founder Chase Larson emphasized in his keynote: "Eyewear should evolve into digital platforms for personal expression. Our photochromic technology enables lenses to intelligently adapt to lighting conditions."
二、模块化创新设计 | Modular Design Innovation
FLIPO创始人Alex提出的模块化方案引发热议："通过可更换镜框/镜片系统，单副眼镜可满足商务、运动、休闲等全场景需求，产品复购率提升300%。"
FLIPO Founder Alex presented groundbreaking insights: "Our modular system allows single frames to adapt for business, sports and casual scenarios, increasing repurchase rate by 300%."
三、跨境电商双轨战略 | Dual-track E-commerce Strategy
谷歌赵嘉妍披露关键数据："2024全球智能眼镜市场达34.7亿美元，中国出口同比增长5%。建议采用独立站+平台模式，谷歌跨境电商加速计划将于2025年4月落地深圳前海。"
Google's Zhao Jiayan revealed: "Global smart eyewear market hit $3.47B in 2024 with 5% export growth from China. Adopt website+marketplace strategy. Google's cross-border accelerator will launch in Qianhai by April 2025."
四、AI赋能外贸升级 | AI-powered Global Trade
阿里国际站周梦杰强调："我们为眼镜企业提供智能客户管理系统，AI工具可自动生成多语言产品视频，询盘转化率提升40%。"
Alibaba's Zhou Mengjie stated: "Our AI tools auto-generate multilingual product videos, increasing lead conversion by 40% for eyewear exporters."
五、新兴市场开拓指南 | Emerging Market Expansion
Shopee Hui Yi分享实战经验："巴西时尚配件年增速达25%，我们通过直播带货实现跨境订单20倍增长。建议眼镜企业优先布局东南亚和拉美蓝海市场。"
Shopee's Hui Yi shared: "Brazil's fashion accessories grow 25% annually. Our livestreaming drove 20x cross-border orders. Prioritize Southeast Asia and Latin America markets."
（本文图片由主办方提供） | (Images provided by organizer)
