如何解决Google Ads规避系统问题：完整自查指南
最近许多广告主面临Google Ads账户因"规避系统"被封的问题，包括仿冒产品、可疑付款活动和GMC虚假陈述等违规行为。本文将详细介绍问题原因和解决方案。
Recently, many advertisers have faced account suspensions due to "circumvention" issues on Google Ads, including counterfeit products, suspicious payment activities, and GMC misrepresentation. This article provides detailed solutions.
一、规避系统的常见原因 | Common Reasons for Circumvention
Google会封禁以下行为：
- 创建多个账户规避审核
- 隐藏不符合政策的内容
- 提交虚假验证信息
- 制作已被拒登广告的变体
Google bans these behaviors:
- Creating multiple accounts to circumvent review
- Hiding non-compliant content
- Submitting false verification information
- Creating variants of rejected ads
二、自查清单 | Self-Check List
1. 落地页检查 | Landing Page Check
关键点：
- 确保域名与Logo一致
- 联系方式真实有效
- 清晰的退换货政策
- 明确的付款和运输条款
Key points:
- Ensure domain matches logo
- Provide valid contact information
- Clear return & refund policy
- Transparent payment & shipping terms
2. 产品检查 | Product Check
必须确认：
- 产品合法合规
- 价格合理透明
- 评论真实可靠
- 不夸大销售数据
Must confirm:
- Products are legal and compliant
- Reasonable and transparent pricing
- Authentic product reviews
- No exaggerated sales data
3. 广告投放检查 | Ad Campaign Check
注意事项：
- 广告素材符合当地法规
- 避免点击诱饵策略
- 不使用耸人听闻的内容
- 关键字合规相关
Precautions:
- Ad creatives comply with local laws
- Avoid clickbait strategies
- No sensational content
- Compliant and relevant keywords
三、申诉建议 | Appeal Suggestions
申诉时应：
- 详细说明已采取的整改措施
- 提供账号/广告主详细信息
- 表明遵守政策的意愿
- 避免重复创建新账户
When appealing:
- Detail corrective actions taken
- Provide account/advertiser details
- Express willingness to comply
- Avoid creating new accounts repeatedly
Google日益严格的合规要求实际上有利于行业健康发展，淘汰不合规广告主，推动市场向更专业的方向发展。
Google's increasingly strict compliance requirements actually benefit industry health by eliminating non-compliant advertisers and promoting market professionalism.
