B2B推广首选关键词:黑五节期间入驻拉美市场不可错过的Americanas平台
中国卖家开拓巴西市场的黄金机遇
尽管中国与巴西相距1.6万公里,但跨境电商的蓬勃发展正在快速缩短两国的商业距离。作为拉美第一大经济体,巴西不仅是中国的长期贸易伙伴,更是金砖国家合作机制的重要成员。
Brazil: The Rising Star of E-commerce in Latin America
With the advancement of digital technologies, Brazilian consumer behavior is undergoing significant transformation. The e-commerce sector is poised for exponential growth in the coming years, presenting unparalleled opportunities for international sellers.
本土巨头Americanas的市场主导地位
成立于1929年的Americanas S.A.通过数十年的发展,已成为巴西零售业的领军企业。该公司通过线上线下融合的商业模式,成功赢得了巴西消费者的广泛认可。
Americanas: A Local Powerhouse with Cross-border Vision
In 2019, Americanas made a strategic move by launching its cross-border platform specifically targeting Chinese sellers. This initiative has proven tremendously successful, accounting for 22% of Brazil's total e-commerce sales by 2022.
完善的跨境生态服务体系
为优化中国卖家的运营体验,Americanas构建了完整的服务生态链:
- 物流合作伙伴:Mail Americas、纬狮、三态速递
- 支付服务商:万里汇、派安盈、PingPong
- ERP系统:马帮、通途、小老板
Comprehensive Support Ecosystem for Sellers
Americanas has established partnerships with leading service providers including 360lion, SFC, Worldfirst, Payoneer, and Tongtool to ensure seamless operations for international merchants.
黑五节营销建议
对于准备通过Americanas平台开拓巴西市场的卖家,我们建议:
- 提前3个月进行关键词布局(重点关注"Black Friday Brasil"等本地化词汇)
- 优化葡萄牙语产品描述和广告素材
- 利用Americanas提供的物流解决方案确保旺季配送时效
Black Friday Marketing Strategies
Key recommendations for success during Brazil's Black Friday sales period include localizing SEO content, optimizing Portuguese listings, and leveraging Americanas' fulfillment network for peak season performance.
