高效的网上卖货操作，谷歌竞价推广有几种？年度重磅！2025年品牌出海如何布局？
经过数十年的发展，中国已经拥有了全球规模最大的电商市场。 After decades of development, China has established the world's largest e-commerce market. 国内线上市场渗透率极高，市场趋于饱和，迈入成熟阶段后增速显著放缓。The domestic online market has reached extremely high penetration rates, becoming saturated with significantly slowing growth as it enters a mature phase.
"出海"成为各大品牌厂商应对当下市场环境的重要选择。 "Going global" has become a crucial strategy for major brands to adapt to current market conditions. 海外电商市场的普及率远不及我国，高速发展的市场中孕育着大量机遇。Overseas e-commerce markets have much lower penetration rates than China, presenting abundant opportunities in rapidly developing markets.
商务部国际贸易经济合作研究院电商所近期的报告显示，Recent reports from the E-commerce Research Institute of the Chinese Academy of International Trade and Economic Cooperation show 2023年我国跨境电商出口规模达1.83万亿元，同比增长19.6％。China's cross-border e-commerce exports reached 1.83 trillion yuan in 2023, a 19.6% year-on-year increase.
01 赛道一：家电 | Track 1: Home Appliances
线上规模为中国»北美体量≈西欧*2，东南亚市场增速可观 Online scale: China > North America ≈ Western Europe×2, with remarkable growth in Southeast Asia
美亚家电市场价格段变化稳定，品牌集中度较低，清洁电器远超其他品类Amazon US home appliance market shows stable price ranges, low brand concentration, with cleaning appliances far exceeding other categories
02 赛道二：保健品 | Track 2: Health Products
海外市场呈现高增长活力，其中亚马逊体量最大 Overseas markets show high-growth vitality, with Amazon having the largest volume
美亚保健品市场中高端需求出现增长，但市场较分散Mid-to-high-end demand is growing in Amazon US health products market, but the market remains fragmented
03 赛道三：宠物 | Track 3: Pet Products
全球宠物市场快速增长，北美线上销售额领先 Global pet market grows rapidly with North America leading in online sales
美亚宠物市场占领先地位，宠物用品销售额激增Amazon US dominates pet market with surging sales of pet supplies
04 赛道四：美妆个护 | Track 4: Beauty & Personal Care
海外市场稳中向上，东南亚市场增速最高 Overseas markets show steady growth with Southeast Asia having the highest growth rate
东南亚Shopee市场快速发展，行业均价不高Shopee in Southeast Asia develops rapidly with relatively low average prices
05 赛道五：食品饮料 | Track 5: Food & Beverage
海外线上市场保持增长态势，亚洲国家线上食品市场广阔 Overseas online markets maintain growth momentum with vast food markets in Asia
饮料赛道：中日线上饮料消费领先，东南亚、北美增长迅速Beverage track: China and Japan lead in online beverage consumption with rapid growth in Southeast Asia and North America
以上内容由魔镜洞察《2024海外市场白皮书》改写而成 The above content is adapted from Magic Mirror Insights' "2024 Overseas Market White Paper"
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