谷歌留痕技术助力外贸B2B跨境支付，破解新兴市场两大难题
在当今数字化外贸环境中，谷歌留痕技术正成为跨境电商推广的重要工具。根据蚂蚁国际万里汇CEO石文宜在2024生态开放大会上的发言，随着外贸企业加速布局新兴市场，跨境电商呈现本地化、多元化、品牌化趋势。
In today's digital foreign trade environment, Google search trace technology is becoming a crucial tool for cross-border e-commerce promotion. According to Shi Wenyi, CEO of Ant International's WorldFirst, at the 2024 Ecosystem Open Conference, as foreign trade enterprises accelerate their layout in emerging markets, cross-border e-commerce is showing trends of localization, diversification, and branding.
石文宜指出，新兴市场外贸B2B跨境支付面临银行卡冻结和汇率损失两大核心难题。她强调，谷歌留痕技术结合跨境支付服务能够有效帮助中国商家出海，特别是在基础设施尚不完善的新兴市场。
Shi Wenyi pointed out that B2B cross-border payments in emerging markets face two core challenges: bank card freezing and exchange rate losses. She emphasized that Google search trace technology combined with cross-border payment services can effectively help Chinese merchants expand overseas, especially in emerging markets where infrastructure is still underdeveloped.
数据显示，今年一季度中国进出口交易额达5.7万亿人民币，同比增长4.9%。在这样的大背景下，谷歌留痕技术的应用显得尤为重要。第135届广交会线下出口成交247亿美元，线上平台出口成交30.3亿美元，分别增长10.7%和33.1%。
Data shows that in the first quarter of this year, China's import and export transaction volume reached 5.7 trillion RMB, a year-on-year increase of 4.9%. Against this backdrop, the application of Google search trace technology becomes particularly important. The 135th Canton Fair achieved $24.7 billion in offline export transactions and $3.03 billion in online platform export transactions, increasing by 10.7% and 33.1% respectively.
石文宜认为中国出口发展有三个重点：民营企业、跨境电商和出口市场多元化。她特别提到，谷歌留痕技术在新兴市场跨境电商发展中发挥着关键作用，每个细分市场都实现了高速的双位数增长。
Shi Wenyi believes there are three key focuses for China's export development: private enterprises, cross-border e-commerce, and export market diversification. She specifically mentioned that Google search trace technology plays a crucial role in the development of cross-border e-commerce in emerging markets, with each segment achieving high double-digit growth.
根据益普索对29个国家的调查，全球消费者信心指数回升至47.4。新兴市场表现尤为突出，印尼、印度、新加坡、巴西和墨西哥位列前五。在这个百家争鸣的跨境电商时代，谷歌留痕技术与支付解决方案的结合将成为外贸企业成功出海的关键。
According to Ipsos' survey of 29 countries, the global consumer confidence index has rebounded to 47.4. Emerging markets performed particularly well, with Indonesia, India, Singapore, Brazil, and Mexico ranking in the top five. In this era of thriving cross-border e-commerce, the combination of Google search trace technology and payment solutions will become key to successful overseas expansion for foreign trade enterprises.