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香港2017年出口总值预计增长8% 玩具行业表现亮眼
Hong Kong's 2017 Total Export Value Expected to Grow by 8% | Strong Performance in Toy Industry
中新社香港1月3日电 (记者 曾平) 香港贸易发展局(贸发局)署理总裁周启良3日表示，贸发局估计香港2017年出口总值按年上升8%，出口货量升6.2%，当中玩具产品出口表现强劲，无论在传统市场还是新兴市场都录得可观的双位数字升幅。
Hong Kong, January 3 (Xinhua) -- Chow Kai-leung, acting executive director of the Hong Kong Trade Development Council (HKTDC), stated on the 3rd that the council estimates Hong Kong's total export value in 2017 increased by 8% year-on-year, with export volume rising by 6.2%. Notably, toy product exports showed strong performance, achieving significant double-digit growth in both traditional and emerging markets.
周启良指，2017年首11个月，香港玩具产品出口总值为445亿港元，按年升32%，主要出口市场中，美国按年升18%，内地升40%，日本升49%，德国升236%；新市场中，泰国按年升62%，马来西亚升88.5%，印尼升44%。
Chow pointed out that in the first 11 months of 2017, Hong Kong's toy export value reached HK$44.5 billion, a 32% year-on-year increase. Among major export markets, the US saw an 18% rise, mainland China 40%, Japan 49%, and Germany 236%. In emerging markets, Thailand recorded a 62% increase, Malaysia 88.5%, and Indonesia 44%.
同时，贸发局2017年第四季的行业出口指数显示，玩具是唯一一个录得信心回升的行业，反映业界对2018年的玩具出口信心持续向好。
Additionally, the HKTDC's industry export index for Q4 2017 showed that toys were the only sector with rebounding confidence, indicating sustained optimism in the industry for 2018 toy exports.
未来玩具业走势分析
Future Trends in the Toy Industry
谈到未来玩具业的走势，周启良认为，香港的玩具和游戏业会继续因电子游戏的科技突破而增长，随着社会教育理念强调科学、技术、工程等的重要性，市场对益智玩具的需求将越来越大，而好莱坞大片上映也将带动相关授权玩具产品的销售。
Regarding future trends, Chow believes Hong Kong's toy and gaming industry will continue to grow due to technological breakthroughs in electronic games. As educational concepts emphasize science, technology, and engineering (STEM), demand for educational toys will increase. Additionally, Hollywood blockbusters will drive sales of licensed toy products.
2018年香港贸易展览会展望
Outlook for Hong Kong Trade Fairs in 2018
贸发局将于1月8日至11日在香港会议展览中心举办玩具展、婴儿用品展以及文具展。已踏入第44届的玩具展是亚洲规模最大，三项展览去年吸引9.7万名买家，今年则有2940家环球展商，而截至目前的买家登记数量相较去年亦有一定升幅。
The HKTDC will host the Toy Fair, Baby Products Fair, and Stationery Fair at the Hong Kong Convention and Exhibition Centre from January 8 to 11. The 44th Toy Fair is Asia's largest, with last year's three fairs attracting 97,000 buyers. This year, 2,940 global exhibitors will participate, and buyer registrations have already surpassed last year's numbers.
周启良指出，去年首11个月，香港的婴儿用品和文具出口均录得按年增长。由于内地落实二孩政策，预计每年将新增约300万婴儿，因此婴孩产品需求将非常大，认为这块市场值得关注。
Chow noted that Hong Kong's baby product and stationery exports saw year-on-year growth in the first 11 months of 2017. With China's two-child policy, approximately 3 million additional babies are expected annually, creating significant demand for infant products—a market worth watching.
2018年香港出口预测
Hong Kong Export Forecast for 2018
展望2018年香港出口表现，周启良表示整体环境向好。他指，有八成厂商表示今年销售会持平或有所上升，由于厂商的预测一直趋于保守，因而贸发局估计今年出口货值及出口货量将分别按年升6%及4%。
Looking ahead to Hong Kong's 2018 export performance, Chow stated the overall environment remains positive. He mentioned that 80% of manufacturers expect sales to stabilize or increase this year. Since manufacturers' forecasts tend to be conservative, the HKTDC estimates export value and volume will rise by 6% and 4% year-on-year, respectively.
谈到为何整体趋势向好，今年的预测增长却较去年低时，周启良指出，这是因为考虑到中美贸易关系或现不稳定因素，并且美国加息步伐可能会加快。
When asked why growth projections for 2018 are lower than 2017 despite positive trends, Chow explained this accounts for potential instability in US-China trade relations and possible accelerated US interest rate hikes.
贸发局数字化措施
HKTDC Digital Initiatives
另外，周启良表示，考虑环保、实用、以及为参展商带来更多便利，贸发局将陆续在举办的各类展览推行电子入场证，这个做法已经在去年11月的眼镜展首次推出，反应理想。同时，贸发局也会加强旗下贸易展网站的采购功能，促进买卖双方随时取得联系。
Furthermore, Chow stated that to promote environmental sustainability, practicality, and convenience for exhibitors, the HKTDC will gradually implement e-badges across its fairs—a system first trialed successfully at November 2017's Optical Fair. The council will also enhance procurement features on its trade fair websites to facilitate buyer-seller connections.
