为什么留白对于英文网站建设如此重要？留白设计该怎么做？

为什么留白对于英文网站建设如此重要？留白设计该怎么做？

Why is White Space So Important for English Website Design? How to Do White Space Design Right?

英文网站是跨境卖家与客户之间沟通的桥梁，客户需要通过英文外贸网站来了解产品信息，而卖家则需要通过英文外贸网站来说服客户下单。作为沟通的桥梁，英文网站的设计是非常重要的。

English websites serve as a bridge between cross-border sellers and customers. Customers need to understand product information through English foreign trade websites, while sellers need to persuade customers to place orders through these sites. As a communication bridge, the design of English websites is crucial.

虽然网站是跨境卖家添加信息的最佳途径，但大多数做得好的外贸网站，都不会在网站上填满内容，而是会有一定的留白。那么这是为什么呢？留白设计又该怎么做？

Although websites are the best way for cross-border sellers to add information, most successful foreign trade websites don't fill their pages with content but maintain some white space. So why is this? And how should white space design be done?

1. 突出颜色 | Highlight Colors

人们对于颜色的认知，并不单纯只取决于该颜色的深浅、饱和度，还一定程度上取决于颜色的对比度。而白色是最能突出其他色彩的颜色，在白色的对比下，其他颜色会显得更加鲜艳，能够给予访问者更强烈的视觉冲击感。

People's perception of color depends not only on its shade and saturation but also on contrast. White is the color that best highlights other colors. Against a white background, other colors appear more vibrant, providing visitors with a stronger visual impact.

2. 提升流畅度 | Improve Loading Speed

不管是文字、图片还是视频，实际上都会对网站加载速度造成影响。只是这个影响可大可小，文字的影响是其中最为微弱的。但毫无疑问的是，留白对于网页加载速度的影响，会远远小于文字。

Whether it's text, images, or videos, all can affect website loading speed. While the impact varies, text has the least effect. However, there's no doubt that white space has a much smaller impact on page loading speed than text.

3. 防止信息过载 | Prevent Information Overload

过于密集的文字，会大幅增加阅读难度，同时人们能够接收的信息，实际上也是非常有限的。所以满是文字的页面，不仅难以增加用户接收的信息量，还会导致用户快速离开网站。

Overly dense text significantly increases reading difficulty, and the amount of information people can process is actually quite limited. Therefore, text-heavy pages not only fail to increase the information users absorb but also cause them to leave the site quickly.

4. 提高精致感和设计感 | Enhance Elegance and Design

满是内容的页面，看起来往往会比较低端，因为太满了。适当的留白，可以提升网页的设计感，让网页看起来更加精致。

Pages filled with content often look low-end because they're too crowded. Appropriate white space can enhance the design aesthetic, making the page appear more refined.

留白设计技巧 | White Space Design Tips

导航栏周围是需要进行留白的，因为要突出导航栏这个重点，避免访问者因为其他信息而被吸引走了注意力。

White space around the navigation bar is essential to highlight this key element and prevent visitors from being distracted by other information.

页面设计时，要注意留白的平衡性，最好是对称的，因为对称是符合自然规律，同时符合人们审美的。

When designing pages, pay attention to the balance of white space—preferably symmetrical, as symmetry aligns with natural laws and aesthetic preferences.

温馨提示 | Friendly Tip：日本人会比较喜欢信息密集的网站，所以日本独立站反倒要减少留白的使用。不过文字间的留白是必要的，否则阅读起来会很困难。

Friendly Tip: Japanese audiences tend to prefer information-dense websites, so Japanese standalone sites should reduce white space usage. However, spacing between text is still necessary; otherwise, reading becomes difficult.