Lazada店铺运营：从铺货到精细化运营的全面指南

Lazada店铺运营：从铺货到精细化运营的全面指南

Lazada Store Operation: A Complete Guide from Product Listing to Refined Management

为什么Lazada店铺流量低？

Why is Lazada store traffic low?

许多新卖家习惯通过简单粗暴的"铺货"方式经营店铺。虽然铺货能在短时间内快速补充商品，让店铺看起来更丰富，但如果后续不做优化调整，大部分产品会变成滞销品，拉低店铺整体动销率，影响店铺权重。

Many new sellers are accustomed to operating stores through a simple and crude "product listing" approach. Although listing products can quickly replenish goods in a short time and make the store look richer, if no optimization and adjustment are made afterwards, most products will become dead stock, lowering the overall sales rate of the store and affecting store weight.

产品关键在精不在多

Quality over quantity in product selection

盲目铺货的最大弊端是难以与已有销量的竞争对手抗衡。正确的做法是：在部分产品有销量后，根据产品特点判断市场需求，找到类目空白进行深挖。

The biggest drawback of blind product listing is that it is difficult to compete with competitors who already have sales. The correct approach is: after some products have sales, judge market demand based on product characteristics and find category gaps to dig deeper.

如何打造爆款产品？

How to create best-selling products?

电商平台通常以"爆款产品带动店铺"为思路。一个搜索排名靠前、销量高、评价多的产品能为店铺持续带来新流量，形成良性循环。

E-commerce platforms usually adopt the idea of "best-selling products driving the store". A product with high search rankings, high sales, and many reviews can continuously bring new traffic to the store, forming a virtuous circle.

数据驱动的产品优化策略

Data-driven product optimization strategy

1. 如果产品点击量高但转化低，可适当调整价格或设置包邮
2. 广告停投后流量下降，说明自然排名不高，需优化产品
3. 参考同类产品热搜关键词优化标题，每次调整不超过3个关键词

1. If the product has high click-through rate but low conversion, you can appropriately adjust the price or set free shipping
2. If traffic drops after stopping ads, it means the natural ranking is not high and the product needs to be optimized
3. Refer to popular search keywords of similar products to optimize the title, adjusting no more than 3 keywords at a time

店铺主推产品选择策略

Store's main product selection strategy

七分选品、三分运营。跨境电商运营是不断适应市场、积累选品经验的过程。建议：
1. 详细分析已上架产品
2. 选出10-30个主推款
3. 集中资源提高主推款流量和销量

70% product selection, 30% operation. Cross-border e-commerce operation is a process of continuously adapting to the market and accumulating product selection experience. Suggestions:
1. Analyze listed products in detail
2. Select 10-30 main products
3. Focus resources on increasing traffic and sales of main products

（来源：林超聊跨境）

(Source: Lin Chao Talks Cross-border)