敦煌网2024战略：服务升级+AI技术驱动跨境电商新增长
敦煌网2024战略：服务升级+AI技术驱动跨境电商新增长
DHgate 2024 Strategy: Service Upgrade + AI Technology Drives New Growth in Cross-border E-commerce
敦煌网集团在近期举办的年度战略发布会上，联席CEO李纯向1600余名平台商家及合作伙伴公布了2023年亮眼成绩：活跃买家增长57%，交易额提升32%。2024年，敦煌网将以"服务升级拉动体验升级"为核心战略，通过AI技术赋能和供应链优化，助力中国卖家抢占全球市场。
DHgate Group recently held its annual strategy conference, where Co-CEO Li Chun announced impressive 2023 results to over 1,600 platform merchants and partners: 57% growth in active buyers and 32% increase in GMV. For 2024, DHgate will implement a core strategy of "enhancing experience through service upgrades", leveraging AI technology and supply chain optimization to help Chinese sellers capture global market share.
01 消费者体验全面升级 | 01 Comprehensive Consumer Experience Upgrade
行业数据显示，86%的买家在遭遇不良购物体验后不会复购，而电商获客成本在2024年1月同比上涨19.4%。敦煌网将从三个维度提升用户体验：
- 商家端：孵化1000家产业带实力商家，实现源头直供
- 商品端：推出"Pick计划"，打造100万优选商品，流量倾斜70%+
- 履约端：实现100%线上化物流，新增10+欧洲本地支付方式
Industry data shows that 86% of buyers won't repurchase after poor shopping experiences, while customer acquisition costs rose 19.4% YoY in January 2024. DHgate will improve user experience through three dimensions:
- Merchant side: Incubate 1,000 high-quality manufacturers for direct supply
- Product side: Launch "Pick Program" with 1 million preferred products receiving 70%+ traffic priority
- Fulfillment side: Achieve 100% online logistics and add 10+ European local payment methods
02 智能供应链赋能卖家 | 02 Smart Supply Chain Empowers Sellers
针对社交电商新趋势，敦煌网将：
- 建设DHPort智慧国际供应链网络，建立华东华南两大履约中心
- 推出北美/南美/欧洲/亚洲四大海外云仓
- 通过DHmogo业务为超大件商品提供综合物流方案，降低12%+成本
To address new social commerce trends, DHgate will:
- Build DHPort smart global supply chain network with two fulfillment centers
- Launch four overseas cloud warehouses covering NA/SA/EU/Asia
- Provide integrated logistics for oversized items via DHmogo, reducing costs by 12%+
03 AI大模型"飞天"亮相 | 03 Debut of "Feitian" AI Model
敦煌网发布跨境电商行业首个垂直大模型"飞天"，具有：
- 百亿级参数，基于20年跨境电商数据训练
- AI商品标签使转化率提升53%
- 多语言翻译优化带来271%销售额增长
2024年将上线AI智能优惠券、商品视频生成等新功能。
DHgate launched the industry's first vertical AI model "Feitian" featuring:
- 10B+ parameters trained on 20 years of cross-border e-commerce data
- AI product tags increased conversion by 53%
- Multilingual translation boosted sales by 271%
New AI features like smart coupons and product video generation will launch in 2024.
敦煌网技术中心副总裁刘文涛表示："未来三年，我们将通过AI技术让商品会说话，让卖家更会表达。"
Liu Wentao, VP of DHgate Technology Center, stated: "In the next three years, we'll use AI to make products 'speak' and help sellers communicate better."
