谷歌竞价推广完全指南：如何开通账户与提升推广效果
谷歌竞价推广完全指南：如何开通账户与提升推广效果
Complete Guide to Google Ads: How to Open an Account and Improve Performance
谷歌推广效果究竟如何？这是许多企业主最关心的问题。根据行业数据显示，70%的谷歌广告用户可能无法获得显著效果，但这并不意味着谷歌推广没有价值。
How effective is Google Ads? This is a major concern for many business owners. Industry data shows that 70% of Google Ads users may not achieve significant results, but this doesn't mean Google advertising is worthless.
一、谷歌搜索市场主导地位
1. Google's Dominance in Search Market
谷歌在全球搜索引擎市场占有率高达70%-80%，远超必应、Yandex等竞争对手。这种市场主导地位使其成为企业海外推广的首选平台。
Google dominates the global search engine market with a 70%-80% share, far surpassing competitors like Bing and Yandex. This market dominance makes it the preferred platform for international business promotion.
二、B2B平台与谷歌推广对比
2. B2B Platforms vs Google Ads
许多外贸企业选择在阿里、MIC等B2B平台推广，但这些平台存在以下问题：
- 内部竞争激烈，产品展示页面可能有数千竞品
- B2B平台本身也在谷歌投放广告
- 推广效果逐渐下降
Many export companies choose to advertise on B2B platforms like Alibaba and MIC, but these platforms have several issues:
- Fierce internal competition with thousands of competing products
- B2B platforms themselves advertise on Google
- Declining promotion effectiveness
三、如何成功开展谷歌推广
3. How to Succeed with Google Ads
要成为那30%的成功者，企业需要：
- 投入足够的时间和资源进行优化
- 选择专业可靠的谷歌推广服务商
- 持续学习最新的推广技巧
- 严格遵守谷歌广告政策
To become part of the successful 30%, businesses need to:
- Invest sufficient time and resources in optimization
- Choose professional and reliable Google Ads service providers
- Continuously learn the latest advertising techniques
- Strictly comply with Google's advertising policies
四、谷歌推广开户指南
4. Google Ads Account Opening Guide
开通谷歌推广账户的基本步骤：
- 访问Google Ads官网(ads.google.com)
- 点击"开始使用"按钮
- 选择账户类型(个人或企业)
- 设置付款方式
- 创建第一个广告系列
Basic steps to open a Google Ads account:
- Visit Google Ads official website (ads.google.com)
- Click the "Get Started" button
- Select account type (individual or business)
- Set up payment method
- Create your first ad campaign
结论：虽然谷歌推广存在挑战，但对于那些愿意投入时间和精力进行优化的企业来说，它仍然是全球最具性价比的网络推广方式之一。
Conclusion: Although Google Ads presents challenges, for businesses willing to invest time and effort in optimization, it remains one of the most cost-effective online promotion methods globally.
来源：南京佛搜谷歌推广 | Source: Nanjing Fosou Google Ads
