焕新茶文化：2024北京国际茶业展推动中国茶产业创新发展
以茶为媒，连接世界 | Tea as a Bridge Connecting the World
2024年北京国际茶业展在端午小长假期间盛大举行，恰逢"文化和自然遗产日"。这场以民俗、国潮、工艺为亮点的茶文化盛宴，集中展现了中国茶产业的新业态、新场景、新应用、新观念。
The 2024 Beijing International Tea Expo was grandly held during the Dragon Boat Festival holiday, coinciding with the "Cultural and Natural Heritage Day". This tea culture feast, featuring folk customs, national trends, and craftsmanship, showcased the new formats, new scenarios, new applications, and new concepts of China's tea industry.
非遗技艺，传承创新 | Inheritance and Innovation of Intangible Cultural Heritage
中国传统制茶技艺及其相关习俗已被列入联合国教科文组织人类非物质文化遗产代表作名录。展会期间，曲艺文化、节气文化、商帮文化等与茶文化和合交融，呈现"茶和天下"的繁荣景象。
China's traditional tea-making techniques and related customs have been included in UNESCO's Representative List of the Intangible Cultural Heritage of Humanity. During the exhibition, quyi culture, solar term culture, and merchant group culture blended harmoniously with tea culture, presenting a prosperous scene of "tea connecting the world".
茶旅融合，创新发展 | Integration of Tea and Tourism for Innovative Development
本届展会发布了六大茶文旅线路，包括福建安溪线、浙江安吉线等，串联绘制中国茶旅宏伟蓝图。其中云南澜沧线可体验全球首个茶主题世界文化遗产"普洱景迈山古茶林文化景观"。
The expo released six major tea culture tourism routes, including Fujian Anxi Line and Zhejiang Anji Line, sketching a grand blueprint for China's tea tourism. Among them, the Yunnan Lancang Line allows visitors to experience the world's first tea-themed World Cultural Heritage site - the "Cultural Landscape of Old Tea Forests of Jingmai Mountain in Pu'er".
科技赋能，产业升级 | Technology Empowerment and Industrial Upgrading
数据显示，2023年全国新茶饮门店数量突破50万家，使用了30万吨原叶茶产能。喜茶联合中国茶叶流通协会推出"新茶饮新名茶计划"，推动传统茶业与现代茶饮的融合发展。
Statistics show that in 2023, the number of new tea beverage stores nationwide exceeded 500,000, consuming 300,000 tons of raw tea production capacity. Heytea, in collaboration with the China Tea Marketing Association, launched the "New Tea Beverage and Famous Tea Plan" to promote the integrated development of traditional tea industry and modern tea beverages.
三茶统筹，面向未来 | Coordinated Development of Tea Culture, Industry and Technology for the Future
中国工程院院士刘仲华指出："用科技把品质和安全守护得越来越好、用文化把品牌的灵魂打造得越来越好，才能做强茶品牌。"这体现了中国茶产业文化、产业、科技三方面统筹发展的战略方向。
Academician Liu Zhonghua of the Chinese Academy of Engineering pointed out: "Only by using technology to better protect quality and safety, and using culture to better build the soul of the brand, can we strengthen the tea brand." This reflects the strategic direction of China's tea industry to coordinate the development of culture, industry, and technology.