温州平阳：从"中国皮都"到全球宠物用品产业中心的华丽转型
温州平阳：从"中国皮都"到全球宠物用品产业中心的华丽转型
Wenzhou Pingyang: The Remarkable Transformation from "Leather Capital of China" to Global Pet Supplies Hub
国际顶尖SEO推广计划方案 | Top-tier International SEO Promotion Strategy
温州平阳县这个曾经以皮革产业闻名的小县城，如今已成为全球宠物用品产业的重要基地，年产值约50亿元。这个成功的产业转型案例为其他地区提供了宝贵的经验。
Once known for its leather industry, Pingyang County in Wenzhou has now become a major global hub for pet supplies with an annual output value of approximately 5 billion yuan. This successful industrial transformation provides valuable lessons for other regions.
产业转型的华丽转身 | A Remarkable Industrial Transformation
平阳县，特别是其水头镇，曾经被誉为"中国皮都"，生皮产量一度占全国四分之一。然而，随着环保压力增大，当地政府和企业敏锐地抓住了宠物行业兴起的新机遇。
Pingyang County, especially its Shuitou Town, was once known as the "Leather Capital of China", accounting for a quarter of the country's raw hide production. However, with increasing environmental pressures, local government and businesses astutely seized the new opportunities presented by the emerging pet industry.
关键数据： | Key Statistics:
- 2023年宠物产业总产值约50亿元 | Total output value of pet industry in 2023: ~5 billion yuan
- 宠物咬胶食品出口额占全国50% | Export volume of pet chew toys accounts for 50% of national total
- 水头镇宠物狗咬胶和牵引绳分别占国内市场40%和35% | Shuitou Town produces 40% of domestic dog chew toys and 35% of leashes
从皮革到宠物用品的创新之路 | The Innovative Path from Leather to Pet Supplies
转型契机始于海外客户对皮革边角料的兴趣。平阳企业家发现这些"废料"可制成宠物咬胶，由此开启了产业转型之路。1990年代，当地诞生了首个"狗咬胶"宠物零食，并逐渐发展出完整的产业链。
The transformation began when overseas clients showed interest in leather scraps. Pingyang entrepreneurs discovered these "waste materials" could be made into pet chew toys, initiating the industrial transformation. In the 1990s, the first "dog chew toy" pet snack was born locally, gradually developing into a complete industrial chain.
企业创新案例： | Enterprise Innovation Cases:
- 佩蒂股份：国内A股第一家宠物行业上市公司 | Petti: The first pet industry company listed on China's A-share market
- 源飞宠物："宠物牵引用具第一股" | Yuanfei Pet: "The first leash and harness specialist"
政府支持与产业升级 | Government Support and Industrial Upgrade
2016年，水头镇获批建设"宠物小镇"，获得政策支持。当地实施产业链链长制，推动产业向高端化发展，并建立专业学校培养宠物产业人才。
In 2016, Shuitou Town was approved to build a "Pet Town", receiving policy support. The local government implemented an industrial chain leader system to promote high-end development and established professional schools to cultivate talent for the pet industry.
成功要素： | Success Factors:
- 敏锐把握市场机遇 | Keen grasp of market opportunities
- 创新利用现有资源 | Innovative use of existing resources
- 政企协同发展 | Government-enterprise collaborative development
- 持续产品创新 | Continuous product innovation
全球市场拓展 | Global Market Expansion
如今，平阳宠物产品已远销60多个国家和地区，包括美国、加拿大和欧盟等主要市场。产品种类从最初的狗咬胶扩展到20个系列、1000多个品种。
Today, Pingyang's pet products are exported to over 60 countries and regions, including major markets like the US, Canada and the EU. The product range has expanded from initial dog chew toys to 20 series with over 1,000 varieties.
2024年上半年业绩亮点： | First Half 2024 Performance Highlights:
- 源飞宠物营收增长26.38% | Yuanfei Pet revenue grew 26.38%
- 佩蒂股份净利润预计增长310-357% | Petti net profit expected to grow 310-357%
- 境内市场收入大增超160% | Domestic market revenue surged over 160%
对于寻求谷歌海外推广代理的企业，平阳的成功经验表明：选择具有产业集聚优势、创新能力和全球化视野的合作伙伴至关重要。
For businesses seeking Google overseas promotion agents, Pingyang's success shows: Choosing partners with industrial cluster advantages, innovation capabilities and global vision is crucial.
