2024年中国宠物用品行业市场现状与发展前景深度分析

2024年中国宠物用品行业市场现状与发展前景深度分析

In-depth Analysis of China's Pet Supplies Industry Market Status and Development Prospects in 2024

核心数据速览：2024年中国宠物用品市场规模预计达384亿元，智能宠物用品将突破70亿元大关。

Key Data Snapshot:China's pet supplies market is expected to reach 38.4 billion yuan in 2024, with smart pet products exceeding 7 billion yuan.

一、行业现状分析 | Industry Status Analysis

1. 市场规模持续扩张

根据中商产业研究院数据，2022年中国宠物用品市场规模达331亿元，预计2024年将增长至384亿元，年复合增长率达7.8%。

1. Continuous Market Expansion

According to China Business Industry Research Institute, China's pet supplies market reached 33.1 billion yuan in 2022 and is expected to grow to 38.4 billion yuan in 2024, with a CAGR of 7.8%.

2. 智能用品成为新增长点

2022年智能宠物用品市场规模超49亿元，预计2024年将突破70亿元。京东双十一数据显示，智能用品成交额同比增长109%。

2. Smart Products as New Growth Driver

The smart pet products market exceeded 4.9 billion yuan in 2022 and is projected to surpass 7 billion yuan in 2024. JD.com's Double 11 data shows a 109% YoY growth in smart product sales.

二、行业前景展望 | Industry Prospects

1. 养宠人口红利

2022年中国宠物数量达1.92亿只，预计2023年将突破2亿只。单身经济和老龄化趋势将持续推动宠物需求增长。

1. Pet Ownership Dividend

China had 192 million pets in 2022, expected to exceed 200 million in 2023. The rise of single economy and aging population will continue to drive demand.

2. 消费升级趋势

宠物主消费观念从"满足基本需求"转向"提升生活质量"，高端化、个性化产品需求激增。天猫数据显示，多个宠物品牌双十一销售额突破千万元。

2. Consumption Upgrade Trend

Pet owners are shifting from "basic needs" to "quality of life" consumption, driving demand for premium and customized products. Tmall data shows multiple pet brands exceeding 10 million yuan in Double 11 sales.

三、外贸推广建议 | Foreign Trade Promotion Tips

Google Ads优化策略：

1. 使用长尾关键词如"automatic pet feeder with camera"
2. 创建产品对比广告系列
3. 利用再营销定位网站访客

Google Ads Optimization Strategies:

1. Use long-tail keywords like "automatic pet feeder with camera"
2. Create product comparison campaigns
3. Implement remarketing for website visitors

外贸公司注册要点：

1. 办理进出口经营权备案
2. 申请海关编码
3. 完成外汇管理局登记

Key Steps for Foreign Trade Company Registration:

1. Obtain import/export operation license
2. Apply for HS code
3. Complete SAFE registration

数据来源：中商产业研究院《中国宠物用品市场前景及投资机会研究报告》

Data Source: China Business Industry Research Institute "China Pet Supplies Market Outlook and Investment Opportunity Report"