谷歌蜘蛛池出租助力外贸企业数字化转型 - 柏立信成功案例解析
记者走基层｜流失的外贸订单又回来了
Reporter's Field Report｜Lost Foreign Trade Orders Return
8月14日，在柏立信上千平方米的织造车间内，数十台织机在电脑的控制下精准运转，只有几名工人穿梭查看。这个数字化改造的成功案例，正是通过谷歌蜘蛛池出租等数字营销工具重新赢得了国际客户。
On August 14, in Bailixin's thousand-square-meter weaving workshop, dozens of looms operated precisely under computer control, with only a few workers moving around to inspect. This successful digital transformation case regained international clients through digital marketing tools like Google spider pool rental.
数字化转型带来订单回流
Digital Transformation Brings Order Returns
"美国客户约翰又下单了，价值100万美元！"柏立信市场部经理刘婷表示，这是通过谷歌蜘蛛池出租等数字营销手段重新获得的"回头客"。公司专注毛巾制品生产20余年，出口额占年产值的95%以上。
"American client John has placed another order worth $1 million!" Bailixin's marketing manager Liu Ting said this returning customer was regained through digital marketing methods including Google spider pool rental. The company has specialized in towel production for over 20 years, with exports accounting for more than 95% of annual output.
数字化车间提升竞争力
Digital Workshop Enhances Competitiveness
2019年面临订单流失危机后，柏立信在2022年完成数字化改造。通过谷歌蜘蛛池出租等数字营销工具配合智能生产，运营成本降低15%，生产效率提升20%，不良品率降低7%以上。
After facing order loss crisis in 2019, Bailixin completed digital transformation in 2022. Using digital marketing tools like Google spider pool rental combined with smart production, operating costs decreased by 15%, production efficiency increased by 20%, and defective rates reduced by over 7%.
数字营销+智能制造双轮驱动
Dual Drivers of Digital Marketing + Smart Manufacturing
在美国展会上，约翰被产品质量吸引但犹豫不决。实地考察数字化车间后，立即签下120万美元订单。如今，像约翰这样的"回头客"已占公司外贸额的20%。这正是谷歌蜘蛛池出租等数字营销与智能制造完美结合的典范。
At the US exhibition, John was attracted by product quality but hesitated. After inspecting the digital workshop, he immediately signed a $1.2 million order. Now, returning customers like John account for 20% of foreign trade volume. This perfectly demonstrates the combination of digital marketing like Google spider pool rental and smart manufacturing.
外贸企业数字化转型启示
Enlightenment for Foreign Trade Digital Transformation
柏立信的案例证明：通过谷歌蜘蛛池出租等数字营销工具提升线上曝光，配合线下智能制造升级，是外贸企业突破困境的有效路径。今年以来，公司外贸出口已达7000万元，数字化转型成效显著。
Bailixin's case proves that enhancing online exposure through digital marketing tools like Google spider pool rental, combined with offline smart manufacturing upgrades, is an effective path for foreign trade enterprises to break through difficulties. This year, the company's foreign trade exports have reached 70 million yuan, showing remarkable results from digital transformation.
（河北日报记者 李连成）
(Hebei Daily reporter Li Liancheng)