外贸首选流程解析：为什么谷歌推广至关重要？揭秘巴西人最爱的5大电商平台
外贸首选流程解析：为什么谷歌推广至关重要？揭秘巴西人最爱的5大电商平台
Global Trade Process Guide: Why Google Ads Matter? Top 5 E-commerce Platforms Loved by Brazilians
电商平台已成为巴西经济增长的核心引擎。数据显示，2021年巴西电商平台总销售额达338亿美元，占整个电商市场收入的78%。与美国市场由少数巨头主导不同，巴西电商市场呈现"百花齐放"的竞争格局。
E-commerce platforms have become the core engine of Brazil's economic growth. Statistics show that the total sales of Brazilian e-commerce platforms reached $33.8 billion in 2021, accounting for 78% of the entire e-commerce market revenue. Unlike the US market dominated by a few giants, Brazil's e-commerce market presents a "diversified competition" pattern.
巴西五大电商平台盘点 | Top 5 E-commerce Platforms in Brazil
1. Mercado Libre
成立于1999年，业务覆盖18个国家。仅巴西市场月访问量就超过2.72亿次。平台专注为第三方卖家服务，不开展自营业务。
1. Mercado Libre
Founded in 1999, operating in 18 countries. Monthly visits in Brazil alone exceed 272 million. The platform focuses on serving third-party sellers without self-operated business.
2. Americanas
月访问量达1.3亿，SKU数量超过4000万，涵盖3C电子、玩具游戏、家具电器等多个品类。
2. Americanas
With 130 million monthly visits and over 40 million SKUs, covering multiple categories including 3C electronics, toys & games, furniture & appliances.
3. Amazon巴西站
月访问量9200万，流量年增长率达100%。在巴西拥有12个仓库，为1000多个城市的Prime会员提供两日达服务。
3. Amazon Brazil
92 million monthly visits with 100% year-on-year traffic growth. Operates 12 warehouses in Brazil, offering two-day delivery for Prime members in over 1,000 cities.
4. Casas Bahia
隶属于巴西第二大电商集团Via Varejo，拥有60年历史，是巴西本土最有价值的品牌之一。
4. Casas Bahia
Part of Via Varejo (Brazil's second largest e-commerce group), with 60 years of history, recognized as one of the most valuable local brands in Brazil.
5. Extra
拥有3800万活跃用户和7万注册卖家，主营电子产品、家电、玩具和家具等垂直品类。
5. Extra
Boasts 38 million active users and 70,000 registered sellers, specializing in vertical categories like electronics, appliances, toys and furniture.
如何快速进入巴西市场？ | How to Enter Brazilian Market Quickly?
通过nocnoc卖家中心，中国卖家可以一键入驻包括上述5大平台在内的15个巴西主流电商平台。完全免费，无论SKU数量或业务规模大小，都能立即开展跨境业务。
Through the nocnoc Seller Center, Chinese sellers can access 15 major Brazilian platforms including the above five. Completely free, regardless of SKU quantity or business scale, cross-border operations can start immediately.
nocnoc提供全流程解决方案：
• 订单取消和退货处理
• 专业翻译服务
• 物流配送管理
• 营销推广支持
• 支付和税务处理
• 本地化客服
nocnoc provides end-to-end solutions:
• Order cancellation & return processing
• Professional translation services
• Logistics management
• Marketing support
• Payment & tax processing
• Localized customer service
