海外SEO优化推广指南：谷歌广告新手必避的7大误区
海外SEO优化推广指南：谷歌广告新手必避的7大误区
Overseas SEO Optimization Guide: 7 Common Mistakes Google Ads Beginners Must Avoid
刚上手谷歌广告的新手最容易犯哪些错误？如何规避这些误区？
What are the most common mistakes Google Ads beginners make? How to avoid them?
以下是新手必须注意的7大误区：
Here are 7 common mistakes beginners should pay attention to:
1. 搜索广告和展示广告混合使用
1. Mixing Search Ads and Display Ads
搜索广告(search ads)出现在谷歌搜索结果中，而展示广告(display networking)则出现在谷歌合作网站上。预算有限时，不要在同一个广告系列中同时使用两者，这会分散定位，浪费资源。
Search ads appear in Google search results, while display ads appear on Google partner websites. With limited budgets, don't use both in the same campaign as it dilutes targeting and wastes resources.
2. 关键词设置不添加否定词
2. Not Adding Negative Keywords
建立关键词库时，也要建立否定关键词库。使用减号添加否定词能让广告定位更精准。
When building a keyword library, also create a negative keyword library. Using minus signs to add negative keywords makes ad targeting more precise.
3. 不会合理使用关键词工具
3. Not Using Keyword Tools Properly
Google Ads自带的关键词策划工具(keyword planner)能满足基本需求。UberSuggest也是不错的关键词查找工具。首个广告系列关键词控制在10-20个为宜。
Google Ads' built-in keyword planner meets basic needs. UberSuggest is also a good keyword research tool. Keep 10-20 keywords for your first ad campaign.
4. 不去测试竞价策略(bidding strategy)
4. Not Testing Bidding Strategies
新手推荐使用"智能点击"或"更多点击"策略。积累数据后再尝试手动设置。
Beginners should use "Smart Click" or "More Clicks" strategies. Try manual settings after accumulating data.
5. 不去测试不同广告文案
5. Not Testing Different Ad Copies
官方建议每个广告组创建3个不同文案进行测试，找出CTR最高的不断优化。
Google recommends creating 3 different ad copies per ad group to test and optimize the one with highest CTR.
6. 不使用附加链接和CTA
6. Not Using Extensions and CTAs
附加链接和号召性用语(CTA)能增加广告篇幅，提高CTR。
Extensions and CTAs increase ad space and improve CTR.
7. 不关注后台数据
7. Ignoring Backend Data
将Google Ads与Google Analytics结合使用，分析流量来源和用户行为。
Combine Google Ads with Google Analytics to analyze traffic sources and user behavior.
总结：避免这7大误区，你的谷歌广告投放效果将显著提升！
Conclusion: Avoid these 7 mistakes and your Google Ads performance will improve significantly!
