外贸旺季营销指南：注册公司、谷歌推广与高效催单话术

外贸旺季营销指南：注册公司、谷歌推广与高效催单话术

Foreign Trade Peak Season Guide: Company Registration, Google Ads Strategies and Effective Order-Urging Techniques

2022年外贸旺季即将到来，金九银十采购高峰是外贸人全年最重要的业绩冲刺期。国外主要节日集中在下半年：

The foreign trade peak season is approaching, with the golden September and silver October being the most crucial sales period. Major Western holidays in the second half include:

• 劳工节(9月5日) | Labor Day (Sep 5)
• 万圣节(10月31日) | Halloween (Oct 31)
• 感恩节(11月27日) | Thanksgiving (Nov 27)
• 圣诞节(12月) | Christmas (Dec)

一、外贸公司注册指南 | Company Registration Guide

值得信赖的外贸公司注册流程：

Reliable foreign trade company registration steps:

1. 确定公司类型（进出口权申请）
Determine company type (import/export license application)

2. 准备注册资金（建议10-50万）
Prepare registered capital (recommended 100,000-500,000 RMB)

二、谷歌推广策略 | Google Ads Strategies

2022年最有效的谷歌推广方式：

Most effective Google promotion methods in 2022:

1. Google Shopping Ads - 产品直接展示
Product display ads

2. Search Ads - 精准关键词投放
Targeted keyword advertising

三、旺季催单话术 | Order-Urging Templates

模板1：采购节催单 | Purchasing Festival Reminder

Dear [Name],
The September purchasing festival is coming. Placing orders now can help you:
• Avoid freight increases
• Secure stock
• Get timely delivery

模板2：运费预警 | Shipping Cost Alert

Dear [Name],
After September, both material costs and shipping fees will increase significantly.
Early confirmation helps us better control costs for you.

四、客户开发方法 | Customer Acquisition Methods

1. SNS营销 | Social Media Marketing
主流平台：Facebook, LinkedIn, Instagram
Main platforms: Facebook, LinkedIn, Instagram

2. WhatsApp营销 | WhatsApp Marketing
全球20亿用户的高效沟通工具
2 billion global users communication tool

3. 谷歌地图开发 | Google Maps Prospecting
精准定位海外客户位置信息
Precise overseas customer location targeting

4. 独立站运营 | Independent Website
品牌展示+多渠道引流中心
Brand showcase + multi-channel traffic hub

旺季备战提示：建议提前2个月启动营销计划！
Peak season tip: Start marketing campaigns 2 months in advance!