独立站优秀案例分析：跨境卖家如何抓住宠物家具新风口？
随着社会压力的逐渐增加，独居人群的不断扩大，宠物作为人类重要的精神慰藉，其饲养数量也得以快速增长。 With the gradual increase in social pressure and the continuous expansion of the solitary population, pets, as an important spiritual comfort for humans, have seen rapid growth in ownership.
同时，得益于社会经济的快速发展，人均可支配收入的增加，宠物主人也有能力为宠物花费更多的金钱，宠物家具市场因此水涨船高。数据显示，2023年全球宠物家具市场规模为40.1亿美元，预计到2032年，这一数字将增长至70.7亿美元。
At the same time, thanks to the rapid development of the social economy and the increase in per capita disposable income, pet owners now have the ability to spend more money on their pets, leading to a rise in the pet furniture market. Data shows that the global pet furniture market size was $4.01 billion in 2023 and is expected to grow to $7.07 billion by 2032.
虽然宠物用品本身并不新，但宠物家具却算是一个较为新兴的细分品类，那么跨境卖家如何才能抓住宠物家具新风口呢？接下来我们将要分析的这一品牌，或许能给你带来一些启发！
Although pet products themselves are not new, pet furniture is a relatively emerging sub-category. So how can cross-border sellers seize this new trend? The brand we will analyze next may provide some inspiration!
全球家具市场分析 | Global Furniture Market Analysis
按区域： 北美在全球宠物家具市场中占据主导地位，这一方面是因为北美养宠比例高，另一方面则是因为北美国家大多经济发达，尤其是美国，所以其在宠物家具上的平均花销，会比其他地区高得多。
By Region: North America dominates the global pet furniture market, partly due to the high pet ownership rate and the economic development of North American countries, especially the United States, resulting in higher average spending on pet furniture compared to other regions.
根据similarweb数据显示，Maupets官网的流量主要来自于美国（54.58%）、加拿大（11.05%），可见其就是以北美为主要目标市场的。
According to SimilarWeb data, Maupets' website traffic mainly comes from the United States (54.58%) and Canada (11.05%), indicating that North America is its primary target market.
流量来源分析 | Traffic Source Analysis
根据similarweb数据显示，Maupets官网的流量主要来自于直接访问流量（29.12%）、付费搜索（24.15%）、社交媒体（23.93%）、自然搜索（19.21%）。
According to SimilarWeb data, Maupets' website traffic mainly comes from direct visits (29.12%), paid search (24.15%), social media (23.93%), and organic search (19.21%).
YouTube营销 | YouTube Marketing
YouTube是为Maupets官网带来最多社媒流量的平台，我们会发现，虽然其开设了官方频道，但发布频率并不高。搜索其品牌关键词，我们就会发现其更多是通过与小微红人进行合作，发布推广内容，来为网站引流，而合作的形式，则是寄送产品。
YouTube is the platform that brings the most social media traffic to Maupets' website. Although it has an official channel, the posting frequency is not high. Searching for its brand keywords reveals that it primarily collaborates with micro-influencers to publish promotional content and drive traffic to the website, with the collaboration method being product gifting.
博客营销 | Blog Marketing
Maupets通过在网站上发布与猫咪相关的经验贴、教学贴等，来吸引爱宠一族，从而为网站引入更多自然流量。
Maupets attracts pet lovers by publishing cat-related experience posts and tutorials on its website, thereby driving more organic traffic to the site.
如何抓住宠物家具新风口？ | How to Seize the New Trend of Pet Furniture?
独特设计： 宠物家具虽然是给宠物使用的，但其仍然从属于整体家具环境，而随着大众消费者越来越重视家居环境的统一性，宠物家具与家居环境的融合性，也成为影响消费者决策的关键因素之一。
Unique Design: Although pet furniture is designed for pets, it still belongs to the overall home environment. As consumers increasingly value the uniformity of their home environment, the integration of pet furniture with home decor has become a key factor influencing purchasing decisions.
可持续发展： 全球环境变暖，极端天气增加，使得越来越多人开始意识到环境保护的重要性，可持续发展也因此成为消费者在购物时，会优先考虑的问题之一。
Sustainability: Global warming and the increase in extreme weather events have made more people aware of the importance of environmental protection. Sustainability has thus become one of the top considerations for consumers when shopping.
组装视频： 家具类产品，大多体积庞大，为了方便运输，现在大多数家具产品，都做成了可拆卸模式。而可拆卸，是否能够顺利组装，就成为消费者在购买前的一大疑虑。
Assembly Videos: Most furniture products are bulky, and for ease of transportation, many are now designed to be disassembled. Whether they can be easily reassembled becomes a major concern for consumers before purchasing.
以上便是Ueeshop对Maupets官网的一些粗略分析，如果你想了解独立站出海的详细策略，或免费获得独立站入门手册，可以私信我们哦~
The above is a rough analysis of Maupets' website by Ueeshop. If you want to learn more about detailed strategies for independent website expansion or get a free beginner's guide, feel free to message us!
