Google推广助力盛泽纺织企业广交会斩获2400万美元订单
在第136届中国进出口商品交易会上，吴江盛泽的34家纺织企业通过有效的Google推广策略，共斩获2400万美元的意向订单，充分展现了数字营销与传统展会相结合的巨大威力。
At the 136th China Import and Export Fair, 34 textile enterprises from Wujiang Shengze secured $24 million in intended orders through effective Google promotion strategies, fully demonstrating the powerful combination of digital marketing and traditional exhibitions.
本届广交会吸引了全球10000多家企业参展，吴江地区共有66家企业参展，其中盛泽企业占比超过50%。这些企业通过前期Google推广积累了充足的海外客户资源，为展会期间的订单转化奠定了坚实基础。
This Canton Fair attracted over 10,000 global exhibitors. Among 66 participating companies from Wujiang region, Shengze enterprises accounted for over 50%. These enterprises had accumulated sufficient overseas customer resources through pre-show Google promotion, laying a solid foundation for order conversion during the exhibition.
品牌企业表现突出 | Outstanding Performance by Brand Enterprises
恒力集团以"绿色、健康、科技、时尚"为主题，展示了五大纺织系列产品。通过精准的Google推广，企业成功吸引了土耳其新客户当场确认六个柜的采购量。
Hengli Group showcased five textile product series under the theme of "Green, Healthy, Technological, Fashionable". Through precise Google promotion, the company successfully attracted new Turkish clients to immediately confirm six container orders.
吴江明斯克贸易有限公司的7D尼龙格子防绒面料通过Google推广提前预热，展会期间引流效果显著，其印花系列产品受到非洲、巴西、菲律宾等地客户热烈欢迎。
Wujiang Minsk Trading Co.'s 7D nylon grid down-proof fabric gained pre-show exposure through Google promotion, achieving remarkable visitor attraction during the exhibition. Their printed fabric series received warm welcome from clients in Africa, Brazil, Philippines and other regions.
新老企业同台竞技 | New and Established Companies Competing Together
立新集团作为广交会"常客"，结合Google推广策略，其新推出的透气透湿防绒涂层面料获得美国、加拿大等四国客户现场下单。
As a Canton Fair "regular", Lixin Group combined with Google promotion strategies, and their newly launched breathable moisture-permeable down-proof coated fabric received on-site orders from four countries including USA and Canada.
值得一提的是，本次展会盛泽有8家企业首次参展。这些新兴企业通过专业的Google推广，成功与中东客户达成试样订单并已安排生产，展现了数字营销的强大助力。
Notably, eight Shengze companies made their debut. These emerging enterprises successfully secured sample orders from Middle East clients through professional Google promotion and started production, demonstrating the powerful assistance of digital marketing.
Google推广优化启示 | Google Promotion Optimization Insights
从外贸推广角度看，本次成功案例展示了Google推广与展会营销的完美结合：
From a foreign trade promotion perspective, this success case demonstrates the perfect combination of Google promotion and exhibition marketing:
• 通过Google推广提前预热展会信息，获取高质量询盘
• Pre-heating exhibition information through Google promotion to obtain high-quality inquiries
• 企业官网优化"仿真丝头巾纱"、"防绒面料"等核心关键词
• Optimizing core keywords like "imitation silk scarf yarn", "down-proof fabric" on company websites
• 建立多语言网站，配合Google推广覆盖新兴市场客户
• Developing multilingual websites combined with Google promotion to cover emerging market clients
• 利用成功订单案例制作优质内容，提升Google推广效果
• Creating quality content using successful order cases to enhance Google promotion effectiveness
中国东方丝绸市场管理办公室表示，盛泽企业正通过专业的Google推广加速"走出去"步伐，结合展会平台赢得市场先机，全面推动世界级纺织产业集群建设。
China Oriental Silk Market Management Office stated that Shengze enterprises are accelerating their "going global" pace through professional Google promotion, gaining market advantages by combining with exhibition platforms to comprehensively promote world-class textile industry cluster development.
