韩国11街暂停中国卖家入驻：跨境电商卖家紧急屯号应对
核心提示：韩国电商平台11街宣布11月起暂停中国卖家入驻，导致市场账号紧缺，卖家开始紧急屯号。这是继今年6月限制措施后的进一步收紧。
Key Insight: Korean e-commerce platform 11th Street announced it will suspend onboarding of Chinese sellers starting November, causing account shortages and prompting sellers to stock up urgently. This follows previous restrictions imposed in June.
11街背景：作为韩国SK集团旗下电商平台，11街占据韩国12%市场份额，连续九年被评为韩国满意度第一的购物网站。
About 11th Street: As an e-commerce platform under Korea's SK Group, 11th Street holds 12% market share and has been ranked as Korea's most satisfactory shopping website for nine consecutive years.
政策收紧原因：平台表示，中国卖家数量激增导致假货问题和发货延迟频发，严重影响平台声誉。这一现象在韩国电商圈引发广泛关注，Coupang、Naver等平台也在同步收紧招商政策。
Policy Tightening Reasons: The platform cites surging numbers of Chinese sellers leading to counterfeit goods and delivery delays, severely impacting platform reputation. This phenomenon has drawn widespread attention in Korea's e-commerce sector, with platforms like Coupang and Naver also tightening merchant policies.
当前影响：
- 11街自注册通道和中国代理通道即将关闭
- 市场账号价格飙升，出现紧缺现象
- 卖家争相屯号以备后续运营
Current Impacts:
- 11th Street's self-registration and Chinese agency channels to close soon
- Account prices surging with shortages emerging
- Sellers scrambling to stock accounts for future operations
卖家应对建议：
- 尽快通过现有渠道获取账号资源
- 关注平台官方政策更新
- 考虑多元化布局其他跨境电商平台
Seller Recommendations:
- Quickly secure account resources through existing channels
- Monitor platform policy updates
- Consider diversifying to other cross-border platforms
雨果跨境正与11街官方积极沟通，争取为卖家开辟更多绿色通道。建议卖家密切关注后续进展，及时调整运营策略。
Hugo Cross-border is actively communicating with 11th Street officials to secure more green channels for sellers. Sellers are advised to closely follow developments and adjust strategies accordingly.
