跨境通业务布局解析：进口多平台运营与自有品牌ZAFUL出口战略
中国领先跨境电商企业 跨境通 近日通过互动平台披露了其业务布局的最新动态，为投资者揭示了公司在进出口双轨业务上的差异化运营策略。
进口业务：全渠道布局主流电商平台
在跨境进口业务方面，公司采取了多平台入驻策略，目前已覆盖淘宝、京东、抖音等国内主流电商平台。这种多渠道布局不仅能够最大化触达不同消费群体，还能有效分散单一平台风险。
Export Business: Multi-Channel Presence on Major Platforms
For cross-border import operations, the company has adopted a multi-platform strategy, currently covering major domestic e-commerce platforms including Taobao, JD.com, and Douyin. This omni-channel approach not only maximizes reach to different consumer groups but also effectively mitigates risks associated with relying on a single platform.
出口业务：自有品牌ZAFUL独立运营
出口业务方面，跨境通选择了自有平台战略，通过旗下时尚跨境电商品牌ZAFUL独立运营。这一策略使公司能够完全掌控品牌建设、用户数据和利润空间，避免了第三方平台的佣金抽成和规则限制。
Import Business: Independent Operation of Proprietary Brand ZAFUL
For export operations, Cross-Border E-Commerce has opted for a proprietary platform strategy, independently operating through its fashion cross-border e-commerce brand ZAFUL. This approach allows the company to fully control brand building, user data, and profit margins, avoiding commission fees and platform restrictions from third parties.
这种"进口多渠道+出口自有平台"的双轨模式，展现了跨境通在跨境电商领域的差异化竞争策略。通过灵活运用平台资源与自有品牌优势，公司正在构建更加稳健的跨境电商生态体系。
This "multi-channel imports + proprietary export platform" dual-track model demonstrates Cross-Border E-Commerce's differentiated competitive strategy in the cross-border e-commerce sector. By flexibly utilizing platform resources and proprietary brand advantages, the company is building a more robust cross-border e-commerce ecosystem.
