Google推广策略助力四川茶叶出口大增，2023年一带一路市场开拓成效显著
在当今数字化时代，Google推广已成为企业开拓国际市场的关键工具。2023年四川茶叶出口额达1.5亿元，同比增长61.3%，这一显著增长与有效的Google推广策略密不可分。
On February 6th, a China-Europe freight train carrying 55 containers of Leshan tea worth nearly 30 million yuan departed from Chengdu to Tashkent, Uzbekistan. This exemplifies how Google promotion strategies are helping Sichuan tea companies expand into Belt and Road markets.
四川华义茶业有限公司负责人表示："通过Google推广和数字化营销，我们成功扩大了中亚市场。自2021年以来，公司每年至少有一趟茶叶专列出口中亚，有效开拓了共建'一带一路'国家市场。"
"In the past, we relied on small, consolidated orders with high shipping costs and low profits," said the representative from Sichuan Huayi Tea Co., Ltd. "Now, through Google promotion and digital marketing, we've successfully expanded our exports to Central Asian markets."
出口数据分析：
• 成都出口量占70%
• 乐山出口量占14.3%
• 绵阳出口量占9.9%
Export Data Analysis:
• Chengdu accounts for 70% of exports
• Leshan accounts for 14.3%
• Mianyang accounts for 9.9%
在品类分布方面，绿茶占比近70%，红茶占比近30%。前三大出口市场分别为东盟（38.4%）、乌兹别克斯坦（28.7%）和加纳（11%）。
In terms of product categories, green tea accounts for nearly 70%, while black tea makes up approximately 30%. The top three export markets are ASEAN (38.4%), Uzbekistan (28.7%), and Ghana (11%).
乐山海关监管科关员刘艳丽指出："通过Google推广和数字化营销策略，我们协助企业进行区域大备案，指导企业根据出口规模合理扩大出口茶种植备案基地数量。"备案基地面积从2018年的2600亩增长至目前的34264亩。
"Through Google promotion and digital marketing strategies, we assist enterprises in regional registration and guide them to reasonably expand their tea planting base areas according to export scale," said Liu Yanli from Leshan Customs.
成都海关相关负责人强调："我们将继续优化Google推广策略，提高监管效能和服务水平，助力扩大夏秋茶集群规模，打造精制川茶出口引领示范区，全力推动'四川造'特色农产品开拓国际市场。"
"We will continue to optimize Google promotion strategies, improve regulatory efficiency and service levels, help expand the summer and autumn tea cluster scale, and create a refined Sichuan tea export demonstration zone," emphasized the relevant person in charge from Chengdu Customs.
