劲霸男装"茄克·龙的传人"中原大秀：东方美学的当代演绎
9月9日，以"茄克·龙的传人"为主题的2023劲霸男装茄克品类专场秀于河南郑州"只有河南·戏剧幻城"举办。本次大秀独具匠心选址中华文明发源根脉——中原，从"黄土孕育文化，麦穗延续苍生"的意蕴营造，再到创新融合中国传统文化内涵的99套秀款，无不围绕东方美学的当代风尚创意展开。
On September 9th, K-BOXING's 2023 jacket category special show with the theme of "Jacket·Descendants of the Dragon" was held at "Only Henan·Drama Fantasy City" in Zhengzhou, Henan. The show ingeniously chose the Central Plains, the birthplace of Chinese civilization, as its location. From the artistic conception of "loess nurturing culture, wheat ears continuing life" to 99 showpieces innovatively integrating traditional Chinese cultural connotations, everything revolved around the contemporary fashion creativity of Oriental aesthetics.
劲霸男装CEO兼创意总监洪伯明表示："近年来劲霸男装持续深耕中国传统文化，将东方美学作为高端新国货的内生源力，通过提取标志性的东方美学意象符号进行当代性设计，不断把中国传统文化的精神内蕴和美学价值注入中国茄克。"
K-BOXING CEO and Creative Director Hong Boming said: "In recent years, K-BOXING has continuously deepened its cultivation of traditional Chinese culture, taking Oriental aesthetics as the endogenous driving force of high-end new domestic products. By extracting iconic Oriental aesthetic image symbols for contemporary design, we constantly inject the spiritual connotation and aesthetic value of traditional Chinese culture into Chinese jackets."
传统与时尚的完美融合
Perfect Fusion of Tradition and Fashion
本次大秀分为《天地共生》、《物我相融》、《人合共行》三个篇章：
The show was divided into three chapters: "Symbiosis of Heaven and Earth", "Integration of Things and Self", and "Human Harmony and Common Practice":
- 非遗意韵：国家级非物质文化遗产项目(渠县刘氏竹编)代表性传承人刘嘉峰亲手编制的经纬纹理竹编跃然于当代男性服饰
- Intangible Cultural Heritage Charm: The warp and weft texture bamboo weaving personally made by Liu Jiafeng, representative inheritor of the national intangible cultural heritage project (Quxian Liu's Bamboo Weaving), appeared on contemporary men's clothing
- 创新中式：借由中式交叠领、立领、中式斜襟等传统中式服饰结构，将东方气度揉进当代服饰
- Innovative Chinese Style: Incorporating traditional Chinese clothing structures such as overlapping collars, stand-up collars, and Chinese diagonal plackets to blend Oriental demeanor into contemporary clothing
- 色彩美学：沿袭中国文化下的色彩美学，结合国际流行色趋势，甄选传统中国色
- Color Aesthetics: Following the color aesthetics under Chinese culture, combining international color trends, and selecting traditional Chinese colors
劲霸男装敏锐洞察新时代服装消费形态的变化，以"高端新国货战略"满足消费者对茄克的双重需求。2021年提出的"中国茄克 劲霸制造"正是对这一需求的积极响应。
K-BOXING keenly observes the changes in clothing consumption patterns in the new era and meets consumers' dual demands for jackets with its "High-end New Domestic Product Strategy". The "Chinese Jackets, Made by K-BOXING" proposed in 2021 is a positive response to this demand.
文化自信与品牌发展
Cultural Confidence and Brand Development
劲霸男装实践出一条以文化满足市场需求，以审美驱动品牌发展的新时代创新发展之路。在"高端新国货战略"引领下，劲霸正成为服装产业构筑中华民族文化自信的强劲力量。
K-BOXING has practiced a new era innovation and development path of "meeting market demand with culture and driving brand development with aesthetics". Under the guidance of the "High-end New Domestic Product Strategy", K-BOXING is becoming a strong force in the clothing industry to build Chinese national cultural confidence.
本次大秀前，劲霸男装还特别联合文化学者赵普等发起"龙的传人·劲行者"全国招募，来自全国各行业的12名"劲行者"亲临现场头排看秀，共同见证东方美学的当代演绎。
Before this show, K-BOXING also specially cooperated with cultural scholar Zhao Pu and others to launch the national recruitment of "Descendants of the Dragon·K-Walkers". Twelve "K-Walkers" from various industries across the country came to the front row of the show to witness the contemporary interpretation of Oriental aesthetics.
