客户最多的推广App哪个好用？为什么要做谷歌广告推广？联盟营销快速0到1指南

客户最多的推广App哪个好用？为什么要做谷歌广告推广？联盟营销快速0到1指南

Which Promotion App Has the Most Users? Why Choose Google Ads? Affiliate Marketing Quick Start Guide

前言

在正文开始前，特别感谢impact寄给我一本厚厚的《品牌出海营销实战指南——如何高效撬动业务新增长》，足足113页。本文的不少观点都是参考自这本营销手册。

Before we begin, special thanks to impact for sending me a comprehensive 113-page "Practical Guide to Overseas Brand Marketing - How to Efficiently Leverage New Business Growth". Many viewpoints in this article are referenced from this marketing handbook.

DTC出海品牌为什么要做联盟营销？

品牌出海获客第一步大家大概率想到的是投广告，但随着会投广告的卖家/投手越来越多，这个渠道变得非常卷，甚至有的品类千次展示或者点击已经比两三年前上涨50%到1倍不止。这种情况下大家纷纷在寻求更多低投入高转化的营销渠道。

When DTC brands go global, the first step most think of for customer acquisition is advertising. But as more sellers/master advertisers enter the field, this channel has become extremely competitive, with some categories seeing 50-100% increases in CPM/CPC compared to 2-3 years ago. This has led many to seek more cost-effective marketing channels with higher conversion rates.

什么是联盟营销（Affiliate Marketing）

通俗易懂的解释就是找人分销产品，品牌方/卖家付给销方销售佣金，一般按效果付费。专业的解释联盟营销是一种基于预设目标的营销模式，通常涉及三方：卖家、联盟客（分销/推广者）和消费者/客户。

In simple terms, it means finding people to distribute your products, with brands/sellers paying sales commissions to distributors, usually on a performance basis. More professionally, affiliate marketing is a goal-based marketing model typically involving three parties: sellers, affiliates (distributors/promoters), and consumers/customers.

联盟营销的优势

1. 风险较低 - 报酬通常基于效果（订单金额按比例支付）
2. ROI（投入产出比）相对比其它营销渠道高
3. 渠道多样化 - 网站、社交媒体、邮件列表等

Advantages:
1. Lower risk - Compensation is performance-based
2. Higher ROI compared to other marketing channels
3. Diverse channels - Websites, social media, email lists, etc.

联盟营销的底层逻辑

信任度问题：独立站转化率不理想的一个很大的原因是信任度问题，而联盟营销则可以通过"第三方"的背书来解决这个问题。

Core Logic:
Trust Issues: A major reason for poor conversion rates on independent sites is trust issues, which affiliate marketing can solve through third-party endorsements.

联盟营销快速启动SOP

1. 准备阶段：确定目标、分析市场
2. 平台配置：注册账号、设置跟踪
3. 招募联盟客：制定策略、设计页面
4. 管理和维护：保持沟通、监控效果

Quick Start SOP:
1. Preparation: Set goals, analyze market
2. Platform setup: Register account, configure tracking
3. Recruit affiliates: Develop strategy, design page
4. Management: Maintain communication, monitor results

常见问题和解决方案

1. 不能依赖单一渠道
2. 定期更新招募页面
3. 合理设置转化归因时间
4. 初创期可提高佣金吸引优质伙伴

Common Issues & Solutions:
1. Don't rely on a single channel
2. Regularly update recruitment pages
3. Set proper conversion attribution windows
4. Increase commissions initially to attract quality partners

结论

联盟营销对于品牌出海来说，可以说已经是标配，希望大家赶紧重视起来。通过合理的策略和执行，可以显著提高独立站的ROI。

Conclusion:
Affiliate marketing has become essential for brands going global. With proper strategy and execution, it can significantly improve ROI for independent websites.