如何申请谷歌竞价推广H5游戏？宠物行业上市潮背后的机遇与挑战
H5游戏推广渠道解析 | Analysis of H5 Game Promotion Channels
对于结果付费的H5游戏推广，申请谷歌竞价推广(Google Ads)的主要途径包括：
For performance-based H5 game promotion, the main ways to apply for Google Ads include:
- 直接通过Google Ads官网开户
- Direct account opening through the Google Ads official website
- 寻找谷歌官方认证代理商
- Find Google certified partners
- 通过第三方广告平台投放
- Place ads through third-party advertising platforms
宠物行业深度观察 | In-depth Analysis of Pet Industry
疫情催生了宠物经济热潮，天元宠物、福贝宠物等多家企业相继启动上市程序。但行业同时面临原料波动、汇兑损益和疫情冲击等多重挑战。
The pandemic has boosted the pet economy, with companies like Tianyuan Pet and Furbaby Pet launching IPO processes. However, the industry also faces multiple challenges including raw material fluctuations, exchange gains/losses and pandemic impacts.
原料成本压力分析 | Analysis of Raw Material Cost Pressure
中国农业科学院专家王金全表示，2022年宠物食品主要原料动物蛋白价格具备上行动力，可能维持高位至4月份。但白羽肉鸡出栏量增加可能引发阶段性价格回落。
Expert Wang Jinquan from CAAS indicated that in 2022, animal protein prices for pet food have upward momentum and may remain high until April. However, increased supply of white-feathered broilers may cause periodic price drops.
国内市场布局趋势 | Trends in Domestic Market Expansion
随着国内宠物市场蓬勃发展，出口转内销、非主粮转主粮成为行业普遍选择。中宠股份和佩蒂股份等企业正通过收购海外生产基地，以高端主粮产品反攻国内市场。
With the booming domestic pet market, shifting from export to domestic sales and from non-staple to staple products has become an industry trend. Companies like Zhongchong and Pedigree are acquiring overseas production bases to launch premium staple products in the domestic market.
行业盈利挑战 | Industry Profitability Challenges
佩蒂股份2021年净利润同比下降超21.62%，反映出疫情导致的工厂停产、产能爬坡和汇兑损益等风险。行业整体面临成本传导不畅、海外布局风险等挑战。
Pedigree's 2021 net profit dropped over 21.62% YoY, reflecting risks from pandemic-related factory shutdowns, production ramp-up and exchange gains/losses. The industry faces challenges including cost transfer difficulties and overseas expansion risks.
