售后完备的五大连池霸屏推广与谷歌SEO搜索引擎优化指南
售后完备的五大连池霸屏推广与谷歌SEO搜索引擎优化指南
Comprehensive After-Sales Service for Wudalianchi Dominant Promotion & Google SEO Search Engine Optimization Guide
执牛耳传媒｜详解DSP程序化购买精准营销
Zhiniuer Media｜In-depth Explanation of DSP Programmatic Buying for Precision Marketing
互联网正在对传统行业形成巨大的冲击：业务模式亟待改变、市场格局需要重新架构。在红狮林新媒体营销论坛上，MdotM中国区创始人曲海佳带来了"拥抱程序化购买精准营销"的专业分享。
The internet is creating huge impacts on traditional industries: business models need urgent changes and market structures require reconfiguration. At the Hongshilin New Media Marketing Forum, Qu Haijia, founder of MdotM China, shared professional insights on "Embracing Programmatic Buying for Precision Marketing".
什么是程序化购买/DSP？
What is Programmatic Buying/DSP?
程序化购买（DSP，需求方平台）是通过算法分析每个广告展示机会的价值，实现精准投放的营销方式。相比传统广告投放，它能将广告浪费比例从90%降至最低。
Programmatic Buying (DSP, Demand-Side Platform) is a marketing method that analyzes the value of each ad display opportunity through algorithms to achieve precise delivery. Compared to traditional advertising, it can reduce ad waste from 90% to the minimum.
DSP运作流程
DSP Operation Process
- 收集用户数据 → Collect user data
- 分类整理 → Categorize and organize
- 广告展示 → Ad display
- 转化追踪 → Conversion tracking
- 分析优化 → Analysis and optimization
如何选择DSP平台？
How to Choose a DSP Platform?
重点关注三大要素：
Focus on three key elements:
- 媒体资源质量 → Media resource quality
- 算法精准度 → Algorithm accuracy
- 服务质量 → Service quality
DSP投放五大误区
Five Major Misconceptions About DSP
| 误区 → Misconception | 事实 → Fact |
|---|---|
| DSP投放零风险 → DSP is risk-free | 存在优化风险 → Optimization risks exist |
| DSP就是媒体购买 → DSP equals media buying | 是精准营销平台 → It's a precision marketing platform |
| 转化量会持续增长 → Conversions will keep increasing | 需要持续优化 → Requires continuous optimization |
确保投放效果的四大关键
Four Keys to Ensure Delivery Effectiveness
1. 合理出价 → Reasonable bidding
2. 合适策略 → Appropriate strategy
3. 持续优化 → Continuous optimization
4. 优质素材 → High-quality creatives
DSP使用五大建议
Five Recommendations for DSP Usage
1. 不做第一个吃螃蟹的人 → Don't be the first to try new platforms
2. 小预算测试 → Test with small budgets
3. 分散投放 → Diversify your placements
4. 考虑国际平台 → Consider international platforms
5. 建立信任关系 → Build trust relationships
了解更多数字营销和SEO优化知识，请关注执牛耳传媒微信公众号：zhiniuermedia
To learn more about digital marketing and SEO optimization, follow Zhiniuer Media on WeChat: zhiniuermedia
