谷歌SEO专家何志成分享跨境电商品牌出海战略 - 遵化专场干货解析

谷歌SEO专家何志成分享跨境电商品牌出海战略 - 遵化专场干货解析

Google SEO Expert He Zhicheng Reveals Cross-border E-commerce Brand Globalization Strategies at Zunhua Seminar

2023年3月7日，河北金卓颐高电子商务产业园迎来了一场跨境电商盛会。中国中小商业企业协会跨境电商分会秘书长何志成作为特邀嘉宾，在谷歌+"独立站"遵化专场跨境交流分享会上发表了重要演讲。

March 7, 2023 witnessed a grand cross-border e-commerce event at Hebei Jinzhuo Yigao E-commerce Industrial Park. He Zhicheng, Secretary-General of the Cross-border E-commerce Branch of China Small and Medium Commercial Enterprise Association, delivered a keynote speech as the special guest.

遵化产业优势与电商发展

Zunhua's Industrial Advantages and E-commerce Development

何秘书长强调，遵化地处京津冀唐承秦腹地，拥有三大特色产业：
• 装备制造业
• 宠物笼具产业
• 手工艺品产业

Secretary-General He emphasized that Zunhua, located in the heart of the Beijing-Tianjin-Tangshan-Chengde-Qinhuangdao region, boasts three distinctive industries:
• Equipment manufacturing
• Pet cage manufacturing
• Handicrafts

近年来，遵化将电商产业作为经济转型升级的核心引擎，在以下方面重点发力：
• 跨境电商人才培养
• 产业政策引导
• 重点项目建设

In recent years, Zunhua has positioned the e-commerce industry as the core engine for economic transformation, focusing on:
• Cross-border e-commerce talent cultivation
• Industrial policy guidance
• Key project development

跨境电商发展趋势

Cross-border E-commerce Development Trends

何秘书长指出，中国跨境电商经历了三个阶段演变：
1. 价格战阶段 - 恶性竞争导致行业"内卷"
2. 平台整顿阶段 - 大规模"封店潮"冲击
3. 品牌出海阶段 - 当前黄金发展期

Secretary-General He outlined three evolutionary phases of Chinese cross-border e-commerce:
1. Price war phase - Vicious competition leading to industry "involution"
2. Platform rectification phase - Massive "store closure wave" impacts
3. Brand globalization phase - Current golden development period

协会服务与成果

Association Services and Achievements

中国中小商业企业协会提供全产业链服务，包括：
• 会议会展组织
• 跨境业务咨询
• 产业园区规划
• 政府招商服务
• 品牌孵化支持
• 专业人才培训
• 海外营销解决方案

The Association provides full industrial chain services, including:
• Conference and exhibition organization
• Cross-border business consulting
• Industrial park planning
• Government investment promotion
• Brand incubation support
• Professional training
• Overseas marketing solutions

目前已与多个地方政府和特色产业带建立战略合作，包括：
• 昆明市、保定市等地方政府
• 白沟箱包、高阳毛巾等产业带

Strategic partnerships have been established with:
• Local governments including Kunming and Baoding
• Industrial belts like Baigou bags and Gaoyang towels

未来展望

Future Prospects

何秘书长强调，在建设"数字强国"的背景下，协会将致力于：
• 促进数字经济与实体经济深度融合
• 培育跨境电商新业态新模式
• 探索品牌出海创新路径

Secretary-General He emphasized that in building a "Digital Power", the Association will focus on:
• Deep integration of digital and real economies
• Cultivating new cross-border e-commerce formats
• Exploring innovative brand globalization paths