百度与谷歌24小时在线推广合作方及谷歌推广年费政策解析
核心问题一: 百度与谷歌的24小时在线推广有哪些官方合作方?
Key Question 1: Who are the official partners for Baidu and Google's 24/7 online promotion services?
目前百度推广和Google Ads在中国市场的官方合作渠道包括:
Current official cooperation channels for Baidu Ads and Google Ads in the Chinese market include:
- 百度营销认证代理商体系(需通过百度官方资质审核)
- Baidu Marketing Certified Agency System (requires official Baidu qualification review)
- 谷歌官方授权合作伙伴(显示"Google Partner"徽标)
- Google Premier Partner (with official "Google Partner" badge)
- 跨国数字营销机构(同时具备双平台代理资质)
- Multinational digital marketing agencies (holding dual-platform certification)
重要提示: 建议通过平台官网"寻找代理商"功能验证合作方资质,避免非授权渠道风险。
Important Note: Always verify partner qualifications through the official "Find a Partner" function on platform websites to avoid unauthorized channels.
核心问题二: 谷歌推广年服务费的最新政策
Key Question 2: Latest policy on Google Ads annual service fees
关于谷歌推广年费,需区分两种情况:
Regarding Google Ads annual fees, two scenarios should be distinguished:
- 自主开户: 直接通过Google Ads官网注册账户完全不收取任何年费
- Self-opening account: Registering directly through Google Ads official website does not charge any annual fee
- 代理开户: 各代理商服务政策不同,可能存在:
- Agent-assisted account: Service policies vary by agent, may include:
- 部分代理商收取账户管理年费(通常500-2000元/年)
- Some agents charge annual account management fees (typically ¥500-¥2000/year)
- 专业技术服务包年模式
- Annual technical service package model
- 按效果付费的纯佣金模式(无固定年费)
- Performance-based commission model (no fixed annual fee)
2023年更新: Google官方已取消强制年费政策,但部分增值服务可能产生费用,建议开户前明确以下事项:
2023 Update: Google has canceled mandatory annual fees, but some value-added services may incur charges. Clarify these before opening an account:
1. 要求出具完整的费用明细清单
1. Request complete fee breakdown list
2. 确认是否包含账户优化服务
2. Confirm whether it includes account optimization services
3. 了解服务终止条款
3. Understand service termination clauses
