外贸建站平台选择指南：WordPress vs Shopify及谷歌推广成本分析
一、外贸建站平台选择核心问题
1. Core Questions in Choosing Foreign Trade Website Platforms
经常有外贸从业者咨询："自建外贸站应该选择WordPress还是Shopify？"这个问题的确切中要害。建站平台如同建筑地基，选择不当将影响网站长期发展。
Many foreign trade practitioners often ask: "Should I choose WordPress or Shopify for building a foreign trade website?" This question hits the nail on the head. The website platform is like the foundation of a building, and improper selection will affect the long-term development of the website.
二、建站平台基本概念
2. Basic Concepts of Website Platforms
建站平台分为开源（如WordPress）和闭源（如Shopify）两种。早期建站需要专业编程知识，而现在通过建站平台，即使不懂代码也能创建专业网站。
Website platforms are divided into open source (like WordPress) and closed source (like Shopify). In the early days, building a website required professional programming knowledge, but now with website platforms, even without coding skills, you can create professional websites.
三、平台选择建议
3. Platform Selection Recommendations
根据业务需求选择：
Choose according to business needs:
- B2B外贸独立站 → WordPress
- B2C跨境商城 → Shopify
四、WordPress深度解析
4. In-depth Analysis of WordPress
WordPress是全球最受欢迎的开源CMS系统，市场占有率遥遥领先。最初用于博客，现已发展为全能建站平台。
WordPress is the world's most popular open-source CMS system with a leading market share. Originally used for blogs, it has now developed into an all-in-one website building platform.
优势：
Advantages:
- 100%掌控网站所有权
- 成本低廉（仅需域名和主机费用）
- 丰富的主题和插件生态
- 高度自定义能力
- SEO友好，适合获取免费流量
- 100% control of website ownership
- Low cost (only domain and hosting fees)
- Rich theme and plugin ecosystem
- High customization capability
- SEO friendly, suitable for obtaining free traffic
劣势：
Disadvantages:
- 需要一定的技术能力
- 需要筛选优质插件
- 有一定的学习曲线
- Requires certain technical skills
- Need to filter quality plugins
- Has a certain learning curve
五、谷歌竞价推广成本
5. Google Ads Cost
谷歌推广开户费用因地区和代理商而异，通常包含：
Google Ads account opening fees vary by region and agent, usually including:
- 开户费：$50-$500不等
- 首次充值：通常$500起
- Account opening fee: $50-$500
- Initial deposit: Usually starting from $500
