运营最好的慈溪SEO推广:谷歌广告与B2B平台5-10万预算如何选择?
谷歌官方有没有推广网址? Does Google have official promotion URLs?
通常情况下,选择谷歌会更合适。如今的情况已与过去不同。外贸推广已经发展到了第四阶段。
Generally speaking, choosing Google would be more appropriate. The current situation is different from the past. Foreign trade promotion has evolved to the fourth stage.
外贸推广四个发展阶段: Four stages of foreign trade promotion:
第一阶段:外贸刚兴起时,展会效果最佳。早期参展的外贸人可以轻松接到订单,但现在参展,情况与过去有所不同,放眼望去,有很多同行,参展的买家数量减少了。
Stage 1: When foreign trade was just emerging, trade shows were most effective. Early exhibitors could easily receive orders, but now the situation is different - there are many competitors and fewer buyers attending exhibitions.
第二阶段:搜索引擎刚兴起时,开发信最有效。最早群发开发信的外贸人赚得盆满钵满,但现在在搜索引擎上能搜到的买家邮箱,可能已经被同行的开发信轰炸了数百遍。
Stage 2: When search engines first emerged, cold emails were most effective. The first batch of foreign traders who sent mass emails made huge profits, but now buyer emails found through search engines may have been bombarded hundreds of times by competitors.
第三阶段:平台模式刚兴起时,B2B平台效果显著。最早上传产品的人可以毫不费力地等待询盘,但现在平台上同款产品数以千计,甚至数以万计,想要获得好的排名还得花钱,并且要不断适应平台的规则。
Stage 3: When platform models first emerged, B2B platforms were highly effective. The first to upload products could effortlessly wait for inquiries, but now there are thousands or even tens of thousands of identical products on platforms, requiring payment for good rankings and constant adaptation to platform rules.
第四阶段:随着整合互联网模式的兴起,大部分外贸人仍在使用最原始的方法开发客户,却没有意识到国外买家已经通过搜索引擎、Google SEO、Google Adwords、B2B平台、Facebook和linkedin社交网络、小语种搜索等方式被分流了。
Stage 4: With the rise of integrated internet models, most foreign traders still use primitive methods to develop clients, unaware that international buyers have been diverted through search engines, Google SEO, Google Adwords, B2B platforms, Facebook/LinkedIn social networks, and small language searches.
买家寻找方式变得更加多元化。然而,大部分外贸人仍然局限于其中的一种方式。
Buyer search methods have become more diversified. However, most foreign traders are still limited to one approach.
在当前的外贸大环境下,外贸行业中的"慢鱼"难以生存。
In the current foreign trade environment, "slow fish" in the industry struggle to survive.
在第四阶段的推广中,不仅可以锁定市场,还能够突出核心卖点。
In fourth-stage promotion, you can not only target markets but also highlight core selling points.
