Google推广助力TKY SHOP女装非遗文化走向国际舞台
随着Google推广策略的深入应用，中国女装品牌TKY SHOP正通过数字化营销将非遗文化推向世界。 成立6年来，该品牌已在全国23个省份开设170多家实体店，在疫情期间仍保持稳定增长。
With the deep application of Google promotion strategies, Chinese women's wear brand TKY SHOP is bringing intangible cultural heritage to the world through digital marketing. Over the past 6 years, the brand has established over 170 physical stores across 23 provinces in China, maintaining stable growth even during the pandemic.
2023年，TKY SHOP通过Google推广渠道，与童瑶、张雨绮等明星及青年艺术家展开合作。品牌坚持"柔软的力量"理念，将非遗工艺与现代时尚完美融合。
In 2023, through Google promotion channels, TKY SHOP collaborated with celebrities like Tong Yao, Zhang Yuqi and young artists. The brand adheres to the concept of "The Power of Softness", perfectly integrating intangible cultural heritage crafts with modern fashion.
Google推广数据显示，TKY SHOP 2024新春系列在海外市场反响热烈。品牌与宁波非遗匠人合作，运用植物扎染等传统工艺，打造出独具东方美学的时尚单品。
Google promotion data shows that TKY SHOP's 2024 Spring Festival collection has received enthusiastic responses in overseas markets. The brand collaborated with Ningbo intangible cultural heritage artisans, using traditional crafts like plant tie-dyeing to create fashion items with unique oriental aesthetics.
在Google推广战略支持下，TKY SHOP特邀伦敦时尚博主文瑶演绎新春系列。通过国际化视觉呈现，让世界看到中国时尚与传统文化的创新融合。
With the support of Google promotion strategy, TKY SHOP specially invited London fashion blogger Wen Yao to present the Spring Festival collection. Through international visual presentation, the world can see the innovative integration of Chinese fashion and traditional culture.
专家分析指出，Google推广已成为中国文化品牌出海的重要渠道。TKY SHOP通过数字化营销与非遗传承的有机结合，为中国服装品牌国际化提供了新思路。
Experts point out that Google promotion has become an important channel for Chinese cultural brands to go global. TKY SHOP's organic combination of digital marketing and intangible cultural heritage inheritance provides new ideas for the internationalization of Chinese clothing brands.
