SEO前景：SEO死了吗？答案是否定的，原因在这！
导读：2023年，SEO前景依然较好，但未来SEO行业依然面临挑战。2023年后，随着ChatGPT和百度文心一言的发布，很多人唱衰SEO，认为SEO已经没有必要再去做了，因为AI已经取代搜索引擎。事实上，只要存在用户找信息的这一动作，SEO就不会消亡。
Introduction: In 2023, the outlook for SEO remains positive, though the industry continues to face challenges. With the release of ChatGPT and Baidu's ERNIE Bot, many have declared SEO obsolete, arguing that AI has replaced search engines. However, as long as users continue to search for information, SEO will not disappear.
为什么SEO一直被认为"死亡"了？
Why Has SEO Been Declared "Dead"?
1. 排名上不去
很多人认为SEO死亡大部分是因为排名上不去。比如你是卖空气炸锅的，你会围绕"空气炸锅"做关键词排名。事实上，2015年前，所有排名靠前的结果都是单独的产品页面，但从现在的SERP来看，发现很多排名靠前的可能是一些资讯文章。为什么会这样？很显然，用户的搜索意图已经改变了。
1. Difficulty Ranking
Many believe SEO is dead because they can't rank well. For example, if you sell air fryers, you might target the keyword "air fryer." Before 2015, top rankings were dominated by product pages, but today's SERPs often show informational articles ranking higher. Why? User search intent has evolved.
2. 流量差
根据对中小企业网站的数据报告显示，98%的中小企业中，网站日均流量大于100的仅有0.1%。这说明中小企业网站流量非常差。为什么会这样？因为不少中小企业不重视网站建设，更不会在意网站的运营。
2. Poor Traffic
Data shows that among small and medium-sized enterprises (SMEs), only 0.1% have websites with daily traffic exceeding 100 visits. Why? Many SMEs neglect website development and ongoing optimization.
3. 转化差
用户看完内容直接跳走，这是很多企业面临的问题。迅步在做数据调研的时候发现，很多企业的内容质量一般，并且只能满足用户的基本需求，而忽略了内容营销。当内容营销做到极致的时候，转化并不会太差。
3. Low Conversion
Users often leave immediately after viewing content. Research shows many companies produce mediocre content that barely meets user needs while neglecting content marketing. When done well, content marketing can significantly boost conversions.
农产品出口企业如何通过谷歌竞价推广提升效果？
How Can Agricultural Exporters Improve Results Through Google Ads?
1. 精准定位目标市场 - 通过Google Ads的地理定位功能，针对主要进口国家进行投放
1. Target Specific Markets - Use Google Ads geo-targeting to focus on key importing countries
2. 优化关键词策略 - 不仅使用产品名称，还要加入"批发"、"供应商"等商业意图关键词
2. Optimize Keyword Strategy - Include commercial intent keywords like "wholesale" and "supplier"
3. 创建高质量落地页 - 展示企业资质、产品认证和成功案例
3. Create High-Quality Landing Pages - Showcase certifications, qualifications and success stories
最后记住：只要存在用户找信息，SEO行业就不会死。人们仍然使用搜索引擎去找东西，我们唯一能做的就是提高内容质量，让用户看完内容后第一时间关注你。
Final Reminder: As long as users search for information, SEO won't die. People still use search engines, and our job is to create quality content that captures their attention immediately.
