谷歌竞价推广功能解析：中国企业如何通过国际平台拓展海外市场
中国生物科技公司义翘神州通过谷歌广告实现40%年增长
"We invest about 3 million yuan annually in Google ads, and our company revenue grew by 40% last year," said Liu Chao, marketing manager of Sino Biological, a Beijing-based biotech company exporting to 80 countries.
成立于2007年的义翘神州最初苦于海外推广无门，直到2009年开始使用Google AdWords等工具后情况好转。目前该公司85%的广告预算都投放在谷歌平台。
Founded in 2007, Sino Biological initially struggled with overseas promotion until adopting Google AdWords in 2009. Now 85% of their ad budget goes to Google platforms.
国际平台的中国战略
International Platforms' China Strategy
谷歌在中国通过34家代理商开展业务，并在多地建立AdWords体验中心。推特虽在中国内地被屏蔽，仍在香港设立办公室拓展中国市场。脸书则与蓝色光标合作，后者成为其中国区广告代理商。
Google operates in China through 34 agents and has established AdWords experience centers. Despite being blocked in mainland China, Twitter set up an office in Hong Kong. Facebook partnered with BlueFocus for China market representation.
移动端广告新机遇
Mobile Advertising Opportunities
谷歌的"微时刻"概念指出，亚洲用户每天使用手机达150次。AdMob平台已覆盖全球9亿设备，中国有超过15万应用使用该服务。
Google's "micro-moments" research shows Asian users check phones 150 times daily. AdMob reaches 900 million devices globally, with over 150,000 Chinese apps using the service.
推特80%用户通过移动端访问，第二季度移动广告收入占总营收88%。脸书移动端日活用户达8.44亿，移动广告占比76%。
80% of Twitter users access via mobile, generating 88% of ad revenue. Facebook has 844 million mobile daily users, with mobile ads accounting for 76% of income.
成功案例：益隆地毯
Success Story: Yilong Carpet
这家河南外贸公司通过谷歌广告将年销售额从70万美元提升至500万美元，客户增长到600多位。谷歌为其提供了包括关键词广告、视频推广和数据分析在内的全套营销方案。
The Henan-based exporter increased annual sales from $700,000 to $5 million through Google ads, growing their client base to 600+. Google provided complete solutions including keyword ads, video promotions and data analytics.
专家观点
Expert Insights
谷歌亚太区中小企业事务总经理Kevin O'Kane表示："我们的产品帮助中小企业联结全球消费者，获得稳定发展。"推特销售总监Peter Greenberger则强调中国市场的不可忽视性。
"Our products help SMEs connect with global consumers for steady growth," said Google's Kevin O'Kane. Twitter's Peter Greenberger emphasized China's market importance despite access restrictions.
