外贸B2B独立站建站完全指南：关键词采集与筛选策略
外贸B2B独立站建站完全指南：关键词采集与筛选策略
Complete Guide to B2B Foreign Trade Website Building: Keyword Research & Filtering Strategies
关键词采集的重要性 | The Importance of Keyword Research
在外贸独立站建站前期，关键词采集为我们后期的页面结构和内容提供了依据。没有关键词采集和分析，我们的网站结构和内容将失去意义。
In the early stages of building a foreign trade independent website, keyword research provides the basis for our later page structure and content. Without keyword research and analysis, our website structure and content would be meaningless.
完整课程体系 | Complete Course System
我们的培训课程将涵盖以下内容：从关键词筛选分析到各类页面建设，再到竞争对手分析，为您提供全方位指导。
Our training course will cover the following: from keyword filtering and analysis to various page constructions, and finally competitor analysis, providing you with comprehensive guidance.
关键词采集方法 | Keyword Research Methods
1. Google Keyword Planner：提供关键词搜索量、竞争度及相关建议。数据精准，适合谷歌SEO。
1. Google Keyword Planner: Provides keyword search volume, competition level and related suggestions. Accurate data, suitable for Google SEO.
2. Semrush：优秀的关键词采集分析工具，提供搜索量、用户意图(intent)、竞争度和SERP数据。
2. Semrush: Excellent keyword research tool providing search volume, user intent, competition level and SERP data.
关键词类型分析 | Keyword Type Analysis
长尾关键词：通常以how/what/why等疑问词开头，搜索量较低但转化率高，竞争小。
Long-tail keywords: Usually start with question words like how/what/why, with lower search volume but higher conversion rate and less competition.
谷歌推荐词：客户常用搜索词，搜索量大，需要长期优化才能获得排名。
Google suggested keywords: Commonly searched terms with high search volume, requiring long-term optimization to rank.
实用工具推荐 | Recommended Tools
• Keyword Surf插件：实时显示相关关键词建议
• Keyword Surf plugin: Shows real-time related keyword suggestions
• 谷歌图片搜索：发现产品特征关键词
• Google Image Search: Discover product feature keywords
2024年独立站红利期 | 2024 Independent Website Opportunity
目前多数商家依赖第三方建站，效果不佳。若能在此期间快速成长，建立专业团队，将有机会成为行业TOP。
Currently most merchants rely on third-party website building with poor results. Those who can grow quickly during this period and build professional teams will have the opportunity to become industry leaders.
成功关键要素 | Key Success Factors
1. 持之以恒的执行力
1. Persistent execution
2. 专业的谷歌排名知识
2. Professional Google ranking knowledge
3. 优秀的内容创作能力
3. Excellent content creation ability
4. 强大的团队协作
4. Strong team collaboration
