黑五网一销售额破纪录：独立站成最大赢家？AI霸屏推广与谷歌SEO策略解析
黑五网一可以说是绝大多数跨境卖家最为期待的促销时刻。但去年的黑五遇冷，使得很多卖家对今年的黑五网一信心不足。不过从数据上来看，今年的黑五网一不负期待，再一次突破了销售记录。
Black Friday and Cyber Monday are undoubtedly the most anticipated promotional periods for the majority of cross-border sellers. However, last year's disappointing performance left many sellers skeptical about this year's results. Yet, data shows that this year's Black Friday and Cyber Monday exceeded expectations and broke sales records once again.
销量增长的原因 | Reasons for Sales Growth
高通胀和全球经济潜在风险，使得大多数消费者都感受到了强烈的危机。他们希望在物价上涨之前，将自己手中的金钱，转化为更加实际的东西。因此不少消费者将圣诞购物计划，或年终购物计划提前了。
High inflation and global economic risks have made most consumers feel a strong sense of crisis. They hope to convert their money into more tangible goods before prices rise further. As a result, many consumers have advanced their Christmas or year-end shopping plans.
其次就是各大商家折扣力度大，不少卖家出于抢占人先，以及避免后续库存积压的原因，早早就推出了大额折扣。大多数消费者在面对实际的大额折扣时，都是很难保持冷静的。
Additionally, major retailers offered substantial discounts early on to gain a competitive edge and avoid inventory buildup later. Most consumers find it hard to resist such significant discounts.
独立站销量持续上涨 | Rising Sales for Independent Stores
国外某知名建站平台商家，黑五期间总销售额为33.6亿美元，相较2021年同比增长了17%。这个增长幅度是相当大的，这意味着有更多的消费者选择在独立站内购买产品。
A well-known international website-building platform reported total Black Friday sales of $3.36 billion, a 17% increase compared to 2021. This significant growth indicates that more consumers are choosing to shop on independent stores.
我们对比国外某知名建站平台，最大的优势在于我们是不需要佣金的。即便卖家在黑五期间销售额暴涨，也是不需要支付交易佣金的，我们仍旧只收取建站年费。
Compared to that platform, our biggest advantage is that we charge no transaction fees. Even if sellers experience explosive sales during Black Friday, they only pay the annual website fee, saving substantial costs.
黑五热销品类 | Popular Black Friday Categories
美国黑五期间，销量增长最高的品类，分别是手机、玩具和健身器材，其中电子产品的在线销售额飙升了221%。而国外某知名建站平台商家热销品类则集中在服饰配饰、健康美容以及家居园艺。
In the U.S., the top-selling categories during Black Friday were smartphones, toys, and fitness equipment, with online electronics sales surging by 221%. Meanwhile, the best-selling categories on the international platform were apparel & accessories, health & beauty, and home & garden.
温馨小贴士 | Helpful Tip: 黑五热销，使得绝大多数卖家对圣诞节以及年终大促重燃了热情，如果卖家有促销计划，建议提前做好准备。
Helpful Tip: The success of Black Friday has reignited sellers' enthusiasm for Christmas and year-end promotions. If you have promotional plans, it's best to prepare in advance.
