进口跨境电商入门指南：6个关键步骤与谷歌推广技巧

进口跨境电商入门指南：6个关键步骤与谷歌推广技巧

Beginner's Guide to Cross-Border E-commerce Import: 6 Key Steps & Google Ads Tips

随着全球贸易数字化发展，进口跨境电商已成为企业拓展国际市场的重要渠道。本文将详细介绍开展进口电商业务的6个核心步骤，并分享实用的谷歌竞价推广技巧。

With the digitalization of global trade, cross-border e-commerce import has become a vital channel for businesses to expand internationally. This article details 6 core steps to start an import e-commerce business and shares practical Google Ads techniques.

1. 公司注册与海关备案 | Company Registration & Customs Filing

首先需要完成公司注册，并进行海关备案，确保合规运营。这是开展跨境业务的法律基础。

First, complete company registration and customs filing to ensure compliant operations. This is the legal foundation for cross-border business.

2. 构建多元化电商平台 | Building a Multi-Channel E-commerce Platform

建立覆盖小程序、APP、PC端的跨境电商进口平台，需明确标示商品类型（一般贸易/保税/直邮）。建议打造包含B2B/B2C商城、分销体系的综合平台，与传统社交电商形成差异化。

Build a cross-border import platform covering mini-programs, apps, and PC websites, clearly labeling product types (general trade/bonded/direct mail). We recommend creating an integrated platform with B2B/B2C stores and distribution systems to differentiate from traditional social commerce.

3. SBBC无限开店模式优势 | Advantages of SBBC Unlimited Store Model

该模式具有三大核心优势：分销受众广泛、用户粘性强、可无限生成小程序店铺。3万分销商可生成3万个个性化小程序店铺，大幅提升销售覆盖面。

This model has three core advantages: wide distribution audience, strong user stickiness, and unlimited mini-program store generation. 30,000 distributors can create 30,000 personalized mini-program stores, significantly expanding sales coverage.

4. 商品与发货地备案 | Product & Shipping Origin Filing

办理海外商品备案和发货地备案，申请DXPid等相关资质，确保商品合法入境。

Complete overseas product filing and shipping origin filing, apply for DXPid and other relevant qualifications to ensure legal product entry.

5. 保税与直购业务 | Bonded & Direct Purchase Business

实现"三单对碰"（支付单、订单、运单合一），严格遵循1210保税和9610直购业务的专门流程。

Achieve "three-document matching" (payment order, sales order, shipping order integration), strictly follow the specialized processes for 1210 bonded and 9610 direct purchase businesses.

6. 供应链系统整合 | Supply Chain System Integration

跨境进口ERP系统对供应链企业至关重要，可实现订单汇总、跨境拆单、统一支付等功能。计划开展保税新零售的企业还需打通线上线下系统。

Cross-border import ERP systems are crucial for supply chain companies, enabling order consolidation, cross-border order splitting, unified payments, etc. Businesses planning bonded new retail also need to integrate online and offline systems.

谷歌推广技巧：针对进口电商，建议使用"跨境购物"、"海外直邮"等精准关键词，设置商品原产国为定位条件，投放多语言广告吸引目标客户。

Google Ads Tips: For import e-commerce, we recommend using precise keywords like "cross-border shopping" and "overseas direct mail", setting product origin countries as targeting conditions, and running multilingual ads to attract target customers.

重要提示：务必遵守海关监管要求，任何逃税避税行为都可能构成走私风险。合规经营是长期发展的基础。

Important Note: Always comply with customs regulations. Any tax evasion may constitute smuggling risks. Compliant operation is the foundation for long-term development.