深圳SEO推广公司分享：YouTube视频SEO完整指南 - 算法、素材与拍摄技巧
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现在的YouTube，算法的核心是为用户匹配他们感兴趣的视频。但你的视频若想在每分钟更新量远超过500小时的海量视频中被精准匹配给用户，也确实是个挑战。那本文就详细介绍下时下YouTube算法的运作方式，解析几个实用的视频SEO实操干货。
Today's YouTube algorithm focuses on matching users with videos they're interested in. But getting your videos accurately matched among the 500+ hours of content uploaded every minute is challenging. This article details how the current YouTube algorithm works and shares practical video SEO tips.
YouTube搜索算法运作方式
How YouTube's Search Algorithm Works
如何在成百上千的视频中筛选出与用户搜索诉求最相关、最有用的视频？YouTube的搜索和发现系统会根据以下几个用户行为，做出判断。
How does YouTube filter through thousands of videos to find the most relevant and useful ones for users? The search and discovery system makes judgments based on these user behaviors:
- 观看内容 (Watch content)
- 选择不观看的内容 (Content skipped)
- 观看时长 (Watch time)
- 喜欢和不喜欢 (Likes and dislikes)
- 反馈中不感兴趣的内容 ("Not interested" feedback)
1. YouTube搜索 (YouTube Search)
与Google搜索引擎类似，YouTube搜索根据用户搜索关键词诉求寻找最相关的视频结果。视频搜索排名影响因素众多，主要看标题、描述及视频内容是否与观众诉求相符。
Similar to Google search, YouTube Search finds the most relevant video results based on user search queries. Multiple factors affect video search rankings, primarily whether the title, description and content match viewer needs.
2. 推荐视频 (Suggested Videos)
Suggested Videos（推荐视频）是基于用户历史视频观看记录，定制用户可能感兴趣的视频合集。这些视频通常放置在页面右侧"Up next"之下，手机端app则是在视频下方。
Suggested Videos are customized collections based on users' viewing history, placed under "Up next" on desktop or below videos in mobile apps.
3. 标题和缩略图 (Titles and Thumbnails)
标题和缩略图通常是用户浏览YouTube首先看到的内容。用户通过标题和缩略图决定是否观看视频，并对视频内容匹配度有一定的期待。
Titles and thumbnails are the first things users see. They help viewers decide whether to watch and set expectations for content relevance.
4. 描述及标签 (Descriptions and Hashtags)
描述对用户搜索了解是否决定观看视频起到关键性作用。可以从用户点击"Showmore"前后展示的内容思考如何撰写描述。
Descriptions play a key role in helping users decide whether to watch. Consider what appears before and after the "Show more" button when writing descriptions.
5. 主页面 (Home Page)
主页面是用户进入YouTube.com或官方app直接看到的页面，用户可个性化选择视频，发掘相关推荐，也是YouTube视频向非订阅用户曝光的机会。
The Home page is the first screen users see when opening YouTube, offering personalized recommendations and exposure opportunities for non-subscribers.
6. 短视频 (Shorts)
用户一旦点击播放short，屏幕下滑就能观看更多的短片视频。也可在短视频标题或描述中添加#Shorts标签，帮助YouTube系统在YouTube全网络推广视频。
Once users start watching Shorts, swiping up shows more. Adding #Shorts in titles/descriptions helps YouTube promote them across the platform.
7. 卡片和片尾画面 (Cards and End Screens)
卡片和片尾画面能鼓励观众采取下一步行动。卡片是推广品牌或频道中其他视频的预先格式化通知。
Cards and end screens encourage viewer actions. Cards are formatted notifications promoting other videos or your brand.
8. 喜欢和不喜欢 (Likes and Dislikes)
Likes和Dislikes会影响视频推荐度吗？某种程度，会的，不过这只是YouTube上百个评定视频排名指标中的一个。
Do likes/dislikes affect recommendations? To some extent yes, but it's just one of hundreds of ranking factors.
9. "New to You"和探索推荐 ("New to You" and Explore Feeds)
YouTube特意强调"New to You feed"与"Explore feed"不同。YouTube用户投诉Home feeds中经常出现相同类型的推荐，毫无新意。
YouTube distinguishes "New to You" from "Explore" feeds, addressing complaints about repetitive recommendations in Home feeds.
10. 上传和播放列表 (Uploads and Playlists)
定期上传视频能稳定吸引观众回访，增加观看量。整理播放列表，用户能更快地在频道中找到喜爱的视频。
Regular uploads maintain viewer engagement. Well-organized playlists help users quickly find favorite videos.
总结：Video SEO搜索引擎变化几年内就瞬息万变，这10步优化方法尽快使用，不要留到以后！
Conclusion: Video SEO evolves rapidly - implement these 10 optimization methods now, don't wait!
