中国外贸8月增长9%：顶尖企业如何通过谷歌推广拓展国际市场？
最新数据显示，2022年8月中国外贸进出口实现强劲增长，国际收支货物和服务贸易规模达40265亿元人民币，同比增长9%。这一增长背后，国内顶尖外贸企业正通过谷歌合作推广等数字化营销手段积极开拓海外市场。
According to the latest data, China's foreign trade import and export achieved strong growth in August 2022, with the scale of international trade in goods and services reaching 4.0265 trillion yuan, a year-on-year increase of 9%. Behind this growth, China's top foreign trade companies are actively expanding overseas markets through digital marketing methods such as Google Ads.
国家外汇管理局统计显示：
Statistics from the State Administration of Foreign Exchange show:
- 货物贸易：出口19991亿元，进口15263亿元，顺差4727亿元
- Goods trade: Exports 1.9991 trillion yuan, imports 1.5263 trillion yuan, surplus 472.7 billion yuan
- 服务贸易：出口2227亿元，进口2785亿元，逆差558亿元
- Service trade: Exports 222.7 billion yuan, imports 278.5 billion yuan, deficit 55.8 billion yuan
在服务贸易细分领域中：
In the breakdown of service trade:
- 运输服务进出口1905亿元
- Transport services import and export 190.5 billion yuan
- 商业服务进出口811亿元
- Business services import and export 81.1 billion yuan
- 旅行服务进出口804亿元
- Travel services import and export 80.4 billion yuan
- 电信及信息服务进出口571亿元
- Telecom and IT services import and export 57.1 billion yuan
外贸增长背后的数字营销趋势：随着全球电商发展，阿里巴巴国际站、环球资源等平台与谷歌广告深度合作，通过精准定位帮助中国企业获取海外订单。SEO优化、关键词广告和展示广告网络成为外贸企业获客新渠道。
Digital marketing trends behind foreign trade growth: With the development of global e-commerce, platforms such as Alibaba International and Global Sources have deeply cooperated with Google Ads to help Chinese companies obtain overseas orders through precise targeting. SEO optimization, keyword advertising and display advertising networks have become new customer acquisition channels for foreign trade companies.
按美元计算，8月我国贸易顺差达614亿美元，表明中国制造仍具强大国际竞争力。外贸企业应把握数字化营销机遇，通过专业SEO和谷歌推广进一步拓展全球市场。
Calculated in US dollars, China's trade surplus reached $61.4 billion in August, indicating that "Made in China" still has strong international competitiveness. Foreign trade companies should seize the opportunity of digital marketing and further expand the global market through professional SEO and Google Ads.
