如何选择上海SEO推广公司？谷歌竞价推广费用及外贸B2B询盘提升策略
外贸B2B推广的两大核心问题：
1. 如何最大化获取曝光和流量
2. 如何提高转化率获取有效询盘
Two Core Challenges in B2B Export Marketing:
1. How to maximize exposure and traffic
2. How to improve conversion rate for quality inquiries
营销漏斗模型 | Marketing Funnel Model
漏斗顶部（认识阶段）：广告投放、SEO流量、社交媒体流量
Top of Funnel (Awareness): Paid ads, SEO traffic, social media traffic
漏斗中部（考虑阶段）：邮件营销、网络直播、官网内容
Middle of Funnel (Consideration): Email marketing, webinars, website content
漏斗底部（决策阶段）：资料下载、价格页面、在线咨询
Bottom of Funnel (Decision): Resource downloads, pricing pages, live chat
9大转化提升策略 | 9 Conversion Optimization Strategies
1. 受众特征调查
• 分析客户获取信息的渠道偏好
• 收集销售电话中的客户术语
• 进行社交媒体调查
1. Audience Research
• Analyze customer's preferred information channels
• Collect terminology from sales calls
• Conduct social media surveys
2. 及时响应
80%的客户期望24小时内得到回复
2. Quick Response
80% customers expect response within 24 hours
3. 优化转化漏斗
通过多步骤筛选提高转化质量
3. Funnel Optimization
Improve lead quality through multi-step filtering
4. 提高线索精度
细分广告受众，减少无效流量
4. Lead Qualification
Segment ad audience to reduce junk traffic
5. 收集联系方式
通过邮件营销培育潜在客户
5. Contact Collection
Nurture leads through email marketing
6. 线索分类
按企业规模、行业等标签分类
6. Lead Segmentation
Categorize by company size, industry etc.
7. 定制内容
针对不同客户类型提供个性化内容
7. Content Personalization
Create tailored content for different segments
8. 优化用户体验
简化注册流程，改善网站导航
8. UX Optimization
Simplify registration, improve site navigation
9. 明确行动号召
所有触点设置清晰的操作指引
9. Clear CTAs
Provide clear instructions at all touchpoints
专业服务推荐 | Recommended Service
FunPinPin跨境电商服务：依托木瓜移动14年海外营销经验，提供SaaS建站+营销解决方案
FunPinPin Cross-border E-commerce: Powered by Papaya Mobile's 14-year experience, offering SaaS website + marketing solutions
关注公众号"FunPinPin建站服务"，回复「干货」获取独立站大礼包
Follow "FunPinPin" official account, reply "Resources" to get starter kit
