谷歌跨境电商加速中心落地厦门 打造独立站出海第一产业基地
人民网厦门6月26日电 - 26日，2024中国(厦门)国际跨境电商展览会在厦门国际会展中心盛大开幕。活动当天，首个谷歌跨境电商加速中心正式宣布落地厦门，旨在打造中国跨境电商独立站出海的第一产业基地。
People's Daily Online Xiamen June 26 - The 2024 China (Xiamen) International Cross-border E-commerce Exhibition grandly opened at Xiamen International Conference and Exhibition Center on the 26th. During the event, the first Google Cross-border E-commerce Acceleration Center was officially announced to be established in Xiamen, aiming to build China's first industrial base for cross-border e-commerce independent station globalization.
活动现场，厦门自贸片区管委会、湖里区政府、厦门市贸促会与谷歌、雨果跨境等机构共同发布了谷歌跨境电商加速计划。该计划将从三个维度提供支持：独立站商家营销支持、独立站市场教育赋能、独立站生态体系扶持，重点解决独立站卖家面临的起步难、人才招聘难、出海运营难等核心痛点。
At the event, the Xiamen Free Trade Zone Management Committee, Huli District Government, Xiamen Trade Promotion Council, together with Google and Hugo Cross-border jointly launched the Google Cross-border E-commerce Acceleration Program. This program will provide support from three dimensions: marketing support for independent station merchants, market education empowerment for independent stations, and ecosystem support for independent stations, focusing on solving core pain points such as difficult startup, talent recruitment challenges, and operational difficulties in global expansion faced by independent station sellers.
谷歌合作伙伴电商业务总经理刘步驰表示："厦门跨境电商发展势头迅猛，拥有非常良好的产业基础。我们将通过打造一站式的跨境电商独立站孵化成长基地，全面支持厦门跨境电商企业探索全新的业务发展机遇。"
Liu Buchi, General Manager of Google Partner E-commerce Business, stated: "Xiamen's cross-border e-commerce is developing rapidly with excellent industrial foundations. We will create a one-stop incubation and growth base for cross-border e-commerce independent stations to fully support Xiamen's cross-border e-commerce enterprises in exploring new business development opportunities."
据了解，该加速中心由厦门自贸片区管委会牵头推动，是多方共同打造的跨境电商重点项目。未来将结合厦门及周边地区跨境电商行业特点，提供专属的线上宣发通道和线下专属辅导服务。
It is reported that the acceleration center is led by the Xiamen Free Trade Zone Management Committee and is a key cross-border e-commerce project jointly built by multiple parties. In the future, it will provide exclusive online promotion channels and offline coaching services tailored to the characteristics of the cross-border e-commerce industry in Xiamen and surrounding areas.
数据显示，厦门市跨境电商进出口额已连续三年保持50%以上的同比增长，其中2023年同比增长高达65%，展现出强劲的发展态势。
Data shows that Xiamen's cross-border e-commerce import and export volume has maintained year-on-year growth of over 50% for three consecutive years, with a remarkable 65% growth in 2023, demonstrating strong development momentum.
